Tags describe has been one of the factors important for website ranking. The description tag optimization helps a website rank well in Google. However, when Google started to update the original algorithm and no longer use the description tag in the original ranking algorithm, the forgotten SEOer started optimizing for this card.
This is a very unfortunate mistake.
Through this article, you will understand why a good description tag plays an important role in SEO and optimization criteria card list this description.
Right now, let’s find out why I should write a description tag, as Matt Cutts – Google Webspam former leader has announced Google does not use the description tag in ranking (published in personal blog of Matt Cutts )
Though Google has not publicly use the description tag in ranking, and automatically extracting the content on the page to fit the description tag of the user query, however, write the description tag will help increase the click through rate (CTR) on the website, helping earn a large website visit and CTR rates.
We all understand that, when users search for certain information, they are forced to read through the information of a search results before clicking on the result of this. And title tag same description tag is the information that users first read before accessing the website. Meanwhile, the title tag is too short and difficult to fully convey an advertising message full of content on the page. At this point, the description tag will take effect.
To demonstrate more clearly the importance of the description tag for CTR rates and visit, you can see an example below:
Below are examples of two descriptive card: a card and a card optimized by Google automatically quoted for the query “the importance of the description tag”
You can see the contents of the description tag is automatically communicated to cite not enough users a message. And certainly will not be able to click rate card has been optimized description.
Although announced not use the description tag in ranking, but Google also recommends that administrators need to keep your website description tags are not duplicated. Matt Cutts made a video made it clear in this regard:
Which as we all know, these two factors have a very positive influence ranking.
Thus, although not use the description tag in ranking, but the description tag still play an important role for this search engine.
The following is a brief check list optimizations description tag: