The most effective search engine optimization 2018

Search engine optimization is the focus of building web content. Make your site get high rankings in the search engines such as Google and Bing.
Actually, there are quite a few ways optimization. search engine . But for the search engine optimization to achieve the highest results, you must incorporate many methods. By each method will have a certain advantage.

To you have more knowledge about search engine optimization and ways to attract customers to visit your site please share some information.

Digital Community: Set to succeed

Search Engine Optimization with Technical Community.

Work closely with the dedicated search engines like Google Scholar to ensure a wide and accurate coverage of Commons content.

  • Sitemap XML files are generated dynamically. Provide a road map for the search engine to find all content. When new content is posted Google will automatically receive a notification, continuing to increase the detection rate for new content.
  • The digital page has a structured architecture that is unique to the entire repository as well as terminology that uses information to help the search engines and personally rate better the relevance of the page. (Duplicate or no titles may interfere with indexing of content accurately and efficiently.)
  • Digital community is kept and runs efficiently, minimizing the “crawl” errors of search engines.

" To lift Rank the site you need?

is a complex field. can direct you to some of the best practices, marked in the following pages, you can follow to improve your site’s ranking.

Link to website content

Getting more links to your web from quality sites is probably your strongest SEO tool . Search engines count the number of web pages linking to your page, placing more value on links that are supposedly from very reputable or popular sites.
Who Links to your web site now? You can explore the links sent to your site using Google Analytics. It is made for each repository of the Digital Collection. It is interesting because it is to see the web page linking to your page.

See also:

Start the campaign to get more links!

  • Link to site of an organization, library site, and other related pages.

For example, departmental websites must link to any relevant publication (series, book showroom, etc.) in the repository.

    • Add an RSS feed from your archive to your library or website of a department.
    • Encourage lecturers to link to their articles from the website personal blogs, websites of related societies and social media sites such as Facebook
    • Link to archive content from related Wikipedia pages, if appropriate. Use the “edit” link on your Wikipedia page to suggest your site as a reference or read more. And, use the quote form from Wikipedia to enter an article.

Web Folders Web Pages are catalogs of human edited web pages. The search engine review list here is a positive evaluation factor. Consider submitting your site to the Open Directory Project (DMOZ), your journals to the Open Access Journal (DOAJ) Library, and subject-based content to directories. Relevant when you discover them.

Link Format Guide " Text of a link must be descriptive of:

Use the title of an article, or include the keyword highly relevant

  • Include “/” and exclude “index.html” or other materials
  • Avoid creating links to unused text, such as “click here.”


Use the title page description

In most browsers, the page title appears at the top of the window when viewing a page. The search engines use these headers to help evaluate the page’s topic and often display prominent headlines like links on the results page. So the read page title will help potential customers discover your content through search and increase the likelihood that they will choose it from the list of search results.
You have can do:

    • Review the page title for the homepage and any published home page. If the header is too general does not make sense to the search engine or potential visitors, use the Title Page Description screen to improve. results.

Use the related related keywords and common search terms and limit the title to less than 150 characters (only the first 70 characters are displayed on the search results page).


Perform a search in Google and see the results page. Below each link is a brief description of the page found, called the “code snippet.” These paragraphs are very important because readers rely on them to make decisions about which links to click.
" You can do:

  • If you are not satisfied with the snippet used for your repository, community, or publication, suggest your own meta description using the tissue option. descriptive search on the screen. Descriptions should accurately represent the content and “market” through the search results page. Only 155 characters first appear in the snippet, so short phrases may be more effective than full sentences in some cases. Note that the meta description tag is just a suggestion; There is no guarantee it will be used.
  • Make sure all published documents have a summary because the Commons copyright articles are automatically set up to use the summary as a meta description. Enter a short description, including the file type for the image and the media file. Because the summary also appears on the article’s website, be sure to use the phrase from the title and full text to help articles rank higher in relevant queries.

See also:

Best Practices for Inventory Maintenance

Hold the Repository “Live”!

Large, aggressive repositories may convey more perceived rights to the search engines thereby increasing the ranking for all content. This generates more traffic, which also further improves rankings. This is a positive cycle – so continue to post content!
Find creative ways to update your homepage and introduce the content of the page so attractive most .
For example, the month of the month feature, upcoming event, or special library on your homepage to enhance the featured content.
Choose a publication name and URL with SEO in Mind
Pages tend to rank higher when the URL contains search terms . In addition, most people check the URL in search results, to help decide whether to click link . So when creating a new edition, choose a descriptive term for the URL such as “ecology” instead of “ecol”.

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Monitor your efforts
Use tools like Google Analytics and Digital Commons reports, you can track your Capacity of the repository. See the resources below for more information. You can also plan an annual assessment of these factors with your IR team.
Above is the information on search engine optimization and methods effective search engine optimization . Hope the information we just provided can help you somewhat in improve your site ranking on the search engines.


The most effective search engine optimization 2018
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