Google is working hard to identify potentially offensive or offensive content for searchers. They hope this will help prevent such content. It then returns accurate, reliable, and close-up information to the user’s query.
Paul Haahr, one of Google’s senior engineers and search engine quality manager, said. “We avoided the word ‘fake news’ because we thought the word was so obscure. However, we would like to point out that the information has been proved to be inaccurate. ”
This effort revolves around Google’s quality ranking tool for over 10,000 Google contractors used around the world to evaluate search results. These rating tools https://kientrucac.com/thiet-ke-biet-thu/ are provided for actual searches to proceed, extracted from the actual searches Google sees. These tools then rank pages that appear in the first results according to the level of relevance to the user’s query.
Quality rating engines do not have the authority to directly change Google’s results. A rating tool that marks a particular result of poor quality will not cause the page to drop. Instead, data generated by quality rating engines is used https://kientrucac.com/thiet-ke-biet-thu-phap/ to improve Google’s search algorithms. Finally, that data may affect poor quality pages found by rating engines, as well as other undecided pages.
Quality rating tools use a nearly 200 pages long tutorial. Helps these tools know how to evaluate website quality and predict the results returned with specific user queries.
These guidelines have been updated with a completely new section on “Offensive – Offensive” content, which includes new markers added to rating tools for marking. . So far, the rating tool can not bookmark pages with this feature.
In accordance with these guidelines, objectionable or offensive content usually contains the following content (the following is quoted directly from the guide):
Content that increases hatred or violence against a group of people based on criteria such as race or ethnicity, religion, gender, nationality or citizenship, disability, Sexual orientation or veteran status.
Violent images such as cruelty to animals or the abuse of children.
Information on how to carry out harmful activities (eg, human trafficking or violent assault).
The instructions also include examples. For example, here is an example of the search query “holocaust history,” which returns two results that can be displayed and how these two results are ranked:
The first result is from a supporter of the theory that whites are superior. Ranking tools reported as a result should be marked as offensive – offensive because many will find denial of the offensive to be counterproductive.
The second result is from History Channel. The rating tools ordered to mark this result as offensive – offensive because it is a “true historical source of information.”
In the other two examples given, ranking tools were ordered to mark a result that allegedly misrepresented a scientific study in a detrimental manner and a page seemed to exist only for service. The purpose of making people more cruel:
Marked not necessarily immediately downgraded or banned
What if the content is marked this way? The answer is immediate all right. The results marked by the rating tools as “training data” are for Google coders, search algorithm writers, as well as for Google machine learning systems. Basically, content like this is used to help Google know how to automatically identify offensive or offensive content.
In other words, being labeled as “offensive” does not mean that the site or site is also identified as offensive – offensive on the search engine. Google’s actual search. Instead, it’s Google data used to help search algorithms automatically detect which pages should be marked.
If the algorithms themselves are marked with content, then the content is less likely to be shown for searches that seek to learn in general. For example, people seeking information about the Holocaust are less likely to visit sites that deny the Holocaust, if everything goes according to Google’s intentions.
Marked as offensive – offensive does not mean that the content will not appear on the entire Google page. In case Google determines that the user is certain that they want to find the content, the content is still returned. For example, if someone is sure that they want to find a site that claims that whites are superior, the ranking tools are ordered:
People who want to find objectionable content will receive real information.
And with searches in which users are very sure about the specific circumstances that may be encountered, how will it be? For example, if someone suspects a Holocaust has occurred or does not perform a search on that topic, then the search is viewed as a user who is undoubtedly seeking content to unravel the term. Doubt that, even if the information is considered offensive or offensive?
Instructions help solve this problem. The guide acknowledges that users can find topics that may be offensive or offensive. The guideline’s view is that in all cases, the assumption would be to return credible information that is true.
From the instructions:
Remember that users of all ages, gender and religion use search engines for a variety of needs. A particularly important user need is to find out topics difficult to communicate directly with others. For example, some people may be afraid to ask what the racial slur means. There are also people who want to find out why racist insults are made. Allowing users access to resources to help them understand racism, hatred, and other sensitive topics is beneficial to society.
When a user’s search order appears to require the supply or tolerance of potentially offensive or offensive content, we consider it a ” oranges”. To rank the Needs Met, assume that the user has enough education / information to make sure he / she wants to perform the nasty-offensive search. All results returned must be ranked according to the Needs Met rating scale, which assumes that the user has sufficient education / information to perform the search.
In particular, to receive a Highly Meets rating, the results of information on offensive topics are:
Corresponds to the specific subject of the search order to help the user understand why the content is offensive or offensive and what are the sensible elements associated with it. 
The guide also gives some examples of offensive, offensive topic searches:
Is it effective?
Google ordered Search Engine Land, which has been testing these new guides with a quality subset of tools and using that data to make rankings changes in December. The purpose of this work is to minimize the content of the offensive that appears for searches such as “There really is a Holocaust.”
The results returned for that search order have definitely improved. In part, changing ratings has worked. In part, the whole new content, displayed by the degree of insecurity of these search results has had an impact.
However, in addition, Google now no longer returns a fake video of President Barack Obama to say he was born in Kenya, for the search “obama born in kenya,” as before (Unless you choose the “Videos” search option, where the fake video is still hosted on Google’s YouTube site remains the first result returned.)
Similarly, a search warrant for the phrase “Obama pledge of allegiance” (Obama pledged to be loyal) was no longer pushed to the first result of a fake news site, claiming he was prepared to ban. That commitment, like the previous case. The phrase is still in the first result, but it is ranked after five articles that expose the spokesperson.
Everything has not improved. A search warrant for the phrase “white people are inbred” continues to be the first to come back, saying it is violating Google’s new guidelines.
“We will know how some of these guides work. I will tell the truth. We are just learning, “Haahr said, admitting that the effort would not produce perfect results. However, Google hopes that will be an important improvement. Haahr said the ranking tools helped shape Google algorithms successfully, and confident that the tools helped Google to improve its ability to handle fake news and problematic search results.
“We are very happy with what the rating engine has done for us. We only have the ability to improve our ranking to the level we have achieved over the years, because we have a really strong ranking program that really helps us evaluate what we’re doing. , “He said.
In the increasingly responsible political environment, it is easy to understand when we wonder how ranking engines will handle content that can easily be found on major news sites. , Which calls for both liberalism and conservatism or worse. Should this content be marked as “Offensive – Offensive?” Under the instructions, the answer is no. The reason is because the political orientation is not one of the areas in the marked range.
What about counterfeit but forgeries, such as “who invented the stairs” that prompted Google to give an answer that the stairs were invented in 1948?
Or an annoying situation for both Google and Bing, a non-existent story about someone who “invented” homework:
Google thinks other changes to the guide can fix that, where ranking tools are ordered to double-check the authenticity of the answers and create high reliability ratings. For sites with true information compared to sites with credible information.
Translated by Persotran
Edited by vietmoz.net
This article is licensed under the GNU Free Documentation License.
Shock title is one of the “ term SEO ” not too strange for you to do SEO. But not the jerk title always brings higher efficiency when used. The purpose of using the article title to help the reader or your customers excited and compelled to click on your article view. The title is the same as the content inside messages, regardless of 2 factors: BOT and users.
First, let’s see those notes when writing the title serves BOT:
The formula jerk title
1. C1: Key1 + key2 key + 3 + Brand
2. C2: Brand + Key1 + key2 + key 3
3. C3: Key1 + key2 + key 3
For example: in the article: dich vu seo website
This title was used by 1, but is written quite natural and not keyword stuffing. It is also a tendency to write SEO current title, and also note 5 above: “Please pay attention to the user, the customer.” Next, note that when writing the title serves users:
Put yourself customers, when they find that keyword information they want to get what? Please optimized title in that direction and how to use the following headline to increase the attractiveness, attraction for your title.
Putting figure on the title will make users excited, easy to create curiosity.
“24 headline classic art when writing SEO “.
See also: Thiết kế biệt thự cổ điển cao cấp
Create events around the topic being addressed.
Decentralization age will help us towards objects more accurately.
For example: “article is not intended for children under 16 years of age”.
concept, the term, the new definition has always attracted the attention of many people.
For example: “What is Pro Club VietMoz SEO?”
Create surprises that users have not found a solution,
For example: “The finding security vulnerabilities while accessing contacts Iphone”.
Your title should be directed to a specific target. Thus users will understand the contents toward the object you want to be?
Example: “Management Software SEO for SEO Club Pro”
Based on celebrities to attract readers.
Example: “She has been enrolled in VietMoz SEO”.
Use of words such as “easy”, “fast”, “100% success” to highlight the title you want to talk to.
For example: “How to hack money viettel 100% success “
Improving the value of something to make the reader feel curious to see.
For example, “do not know the best SEO sales”
Header with questions like: “Where, why, what” will make people have discussions, issues that help you make the most efficient way.
For example: “where cheap SEO service providers on the planet?”
The promotions always attract the attention of the user.
Example: “Sign up today to learn seo received 100 million bonus.”
Hint to reveal the information is about to take place.
For example: “Lee Nam reveal her true gender.”
Sharing the experience of his own to the reader knows, this is always something a lot of people interested, to draw lessons from it.
Example: “Sharing experience writing SEO articles 30 1 day “.
Create content tin hot but not mentioning his title launched. This will attract users to click on the article but worth giving the user will not have, so be careful when using.
This way will make more people interested in what they’re talking about looking for support.
For example: “For too 1 SEO management software for SEO VietMoz Pro Club.”
There is a specific time or a certain amount will also make easier for users to click on your article.
Example: “SEOer VietMoz 1 month for 20 million”.
This will make the user feel more confident.
For example: “Google’s statements about the number of users Youtube in Vietnam.”
conclusions about a problem that many people are interested:
For example: “The whole plot of the Chinese in the 981 rigs”
Use words comparison makes the user click on the article to read.
Example: “Higher Wages shoeshine both directors”.
Create the information related to a particular event log are a lot of people interested.
Example: “SEOer VietMoz not just shape it.” “Planning on 1 page SEO – It’s unbelievable.”
Creating milestone events taking place during which the user is watching.
For example: “Live events of the 2014 World Cup finals”.
Create something that makes the reader think of the place information that someone is talking about.
For example: “The truth behind China illegally drilling platform”.
Using this way will create more buzz around the issue you’re talking about.
For example: “The Japanese: Vietnam full trash stealing things.”
Using anonymous words urging users about a problem that the user is disturbed.
For example: “See it now before it’s deleted: Video Ngoc Trinh first highway … .goi” . Above is the method of shock 24 classic title that you can apply to articles to help readers could not look away and ignore your article
Above is the method of jerk title highly effective when used. You can use the how to make SEO This unique for application in writing articles offline!
Share for those novice SEO the way to plan keywords for any website. You can use any of a Mix and Match can also to give the the optimal solution for your website
With the new website should have clear plans keywords which are planned content always, this will help you manage the content of their website from the beginning to avoid duplicate content, as well as help you fully exploit the contents of the array, aspects of the field you
The first tool that I want to discuss is the most basic tools to tell SEOer knows. It’s planning tool keyword ( Google Keyword Plan ) of Google. This is a tool for planning of Google Adword keyword to support the ads in the campaign planning to run your ads.
This tool is a tool that all SEOer are used, this tool does not show you the list of keywords related to the keywords you need to analyze, it also gives the amount of search / month, assess the needs of the user search by month and gives you an overall picture of the trends most searched keyword (search time and time most users demand the lowest). From there you can know when to accelerate key business to achieve the most effective.
What you need to do is visit the Google Keyword Plan (If you do not have an account, register it). If so, choose Log on Adwords.
In the next window select the new keyword search using the phrase, website or catalog. Get the keyword in the box below and select Get ideas at the bottom.
Here GG will list out all of the keywords to the keywords you wish insole analysis as well as the average amount of monthly searches. And it also shows the total monthly search volume and display according to the year you have an overview of the trends of users.
You can download the relevant keyword list for ease of analysis.
If you save the file excel fails you can choose to save it in Google Driver will not be sorry and you can copy go freely.
From keyword list that you will select keywords that fit your keyword analysis. Note that your keyword analysis deeper (more keyword choices both both short-term), you will cover more content and thoroughly exploit your niche field.
However, to use this tool effectively, you need to analyze the keywords within the same array. For example, you analyze key “warts” then you need to add a key analysis of the search niche, but more like “symptoms warts”, “How to treat genital warts” … So shall get more comprehensive analysis with many more niche keywords.
Ex keywords have more searches:
+ thiết kế biệt thự About 3,941,000 results
+ dịch vụ seo About 2,790,000 results
+ máy ép bùn băng tải About 1,890,000 results
And further as a result of the Google Keyword analysis Keyword Plan also somewhat scratch you need to analyze carefully the necessary array of keywords and remove extraneous markings ^^.
Log in to Google Webmaster Tools (Google Webmaster Tools) to item search traffic -> Keyword analysis
Google will return for your keyword list strengths of your website, you can make use of it in order to find common array keyword rankings are good and promote it. This can help increase website traffic if you do well the array has filtered out from there.
When you search on Google, Google always shows the hint keyword search are many. You can make use of it to analyze your keywords and find the relevant keywords that people search. Since then added to the list of keywords for your SEO plan.
You can avail it by typing the keyword analysis should then add characters from a to z and experience the results. Every time you type a letter you will receive a list of suggestions from Google different. Please note that keyword immediately to complement your keyword list.
Add one more suggestions from Google that Google Related Searches
Every time you do a search on Google, you pull down the bottom of the search results you will see the keywords suggested by Google is the following:
Those tags are more interested users. You can take advantage of it to add to your keyword list.
That http://ubersuggest.org/. What you need to do is enter a keyword and select Suggest this ^^ waited results.
Plus you can use the software to support analysis of keywords such as:
Both are tools to support effective keyword analysis. With Keyword Map Pro you only need to enter keywords and keyword list returns received by each array.
Also with Long Tail Pro it Google Keyword analysis is based on Google’s Plan, you simply fill out the account information that will get results.
About 2 software support, you can consult and down on Google.
Tags describe has been one of the factors important for website ranking. The description tag optimization helps a website rank well in Google. However, when Google started to update the original algorithm and no longer use the description tag in the original ranking algorithm, the forgotten SEOer started optimizing for this card.
This is a very unfortunate mistake.
Through this article, you will understand why a good description tag plays an important role in SEO and optimization criteria card list this description.
Right now, let’s find out why I should write a description tag, as Matt Cutts – Google Webspam former leader has announced Google does not use the description tag in ranking (published in personal blog of Matt Cutts )
Though Google has not publicly use the description tag in ranking, and automatically extracting the content on the page to fit the description tag of the user query, however, write the description tag will help increase the click through rate (CTR) on the website, helping earn a large website visit and CTR rates.
We all understand that, when users search for certain information, they are forced to read through the information of a search results before clicking on the result of this. And title tag same description tag is the information that users first read before accessing the website. Meanwhile, the title tag is too short and difficult to fully convey an advertising message full of content on the page. At this point, the description tag will take effect.
To demonstrate more clearly the importance of the description tag for CTR rates and visit, you can see an example below:
Below are examples of two descriptive card: a card and a card optimized by Google automatically quoted for the query “the importance of the description tag”
You can see the contents of the description tag is automatically communicated to cite not enough users a message. And certainly will not be able to click rate card has been optimized description.
Although announced not use the description tag in ranking, but Google also recommends that administrators need to keep your website description tags are not duplicated. Matt Cutts made a video made it clear in this regard:
Which as we all know, these two factors have a very positive influence ranking.
Thus, although not use the description tag in ranking, but the description tag still play an important role for this search engine.
The following is a brief check list optimizations description tag:
As we learn in the article Sitemap – What is your Sitemap? On the definition and role of the sitemap, the sitemap play an important role in navigating Googlebot, help search engines crawl the site.
And because of the importance of this tool to the website, at the following let’s also create a sitemap embarked on following the instructions later. Currently, there are two main ways to create a sitemap that is created manually or using software support. First, let’s go first to find out how: How to initialize the sitemap manually.
NOTE: This will be complicated for those who can not read code. But the extremely simple if you know a bit of code. Therefore, if you do not know anything about the code, can ignore and move on to the 2nd way
One of the simplest types of Sitemaps Google XML sitemap support it. You can create a site map the following form:
One of the simplest types of Sitemaps Google XML sitemap support it. You can create a site map the following form:
2004-10-01T18: 23: 17 + 00: 00
In it, you’ll need to change the information of the following tags:
Build the sitemap in this way will make you forced to adding each new link to the sitemap on the site. You will have to turn more information of each link on the page. These links will be added to the information should be declared for 2 cards and and placed in the
After you’ve added all the important links on the page you add memory to the card sitemap to finish by the end of the declaration of the links in the sitemap and now you’ve got a complete sitemap.
So you can see how this craft very hard and forces you to constantly add new links on a page when you post new content to add. And after the addition is complete, you will have to re-submit (submit) the new sitemap to Google edits.
So you can use immediately following the 2nd way to create a sitemap for your website, how to create a sitemap using support tools.
One of the most common tools now help you create a sitemap that standard tools Yoast SEO (aka SEO by Yoast ). Known as a WordPress plugin SEO optimization is the most common use today, with features that support users onpage optimization Yoast SEO also brings a feature for users to create and customize content in your sitemap.
Yoast SEO will divide the content on the site into several different categories like post (content published on the site), category (categories) or post tag (the tag has on site), … to create a sitemap. The tool also automatically initialized prioritization (priority – the priority order data collection) for the pages on the site and how often Googlebot crawls should make to these pages.
And your sitemap will now form www.domain / post-sitemap.xml (with path /post-sitemap.xml). Examples of VietMoz sitemap: sitemap .
Once you have sitemap, this time next job that you need to do is submit (send) the path of the sitemap to Google through Google Webmaster Tools (Webmaster Tools). You can just send in your path and update your sitemap, Google was able to get the site diagram. You also do not need to update every time there is more fresh content on your site.
Above is 2 seo tips you can simply try to create a sitemap for your website. There’s also plenty of other plugins that can help you create a sitemap page. However, it should be noted that installing many different plugins to create a sitemap on your site will be able to happen the conflict plugin.
See also how to do seo vietmoz.net other professional in the brim.
During the past half year, Google is increasing the number of “Quick-Answer Box” – The answer automatically appear on the search query of the user information.
Since about 20% of queries are now Quick Answer Box in December 2014, Google has increased more than 30% within less than 2 years. That means 1/3 of the user queries will be affected by this automated reply box.
Therefore, the website if desired business and its brand is best to consolidate the human eye, the optimal reading this feature Google is indispensable. First, to optimize for this feature, let’s review a bit about this feature of Google.
Quick Answer Box – Hay is also known by a lot of different names such as Google Answers, Google Search Box … is a feature which automatically selects the best answers, the most abundant on the page briefly web to display the search query of the user information.
A key feature of the “auto-answer box” this, is that they are direct quotes from the content on a prestigious site that Google believes that, and be visible to users who search Search by questions such as “what” (what is, is, ..) or “how” (how, how, …)
With the display “auto-reply box” for users, Google can make them read-only information in the search box, and skip looking for more information or to click the bottom estate any web page again. Therefore, this feature can make your visit more sites total is greatly affected.
Because there is such a huge influence on such rankings, they are becoming more and more important in the SERPs, and a lot of website administrators, and the optimal research SEOer.
This is a realistic assessment of the report draws on a lot of website traffic in recent times. This is somewhat contrary to what we deduced above.
Theoretically, when the box FAQ appear on search results, users will definitely get a brief answer and complete for your questions, and they will lose work desired force or click on the website to read the information.
And this really happened at some sites such as Wikipedia, visit quantities greatly lagging due to the rapid growth of the Box Quick Answers.
However, the fact that there are also many sites get a lot from the visit of the Google features, even this is the new site, no more names on Google as well as on the market business by Google can retrieve the contents of any web page is displayed search result tables to display on the Quick Answer Box. (Although the majority of them coming from the first 50 results).
In fact, there are many websites that rank very low, on page 3 or 4 were present content in the quick reply box, and suddenly head of the search rankings after 1 night only . This has attracted the attention of users and rivals access to the website SEO. And this has a very positive impact on the success of the site.
Adobe is an example to benefit from Quick Answer Box, a growth of 17% thanks to the visit “quick reply box”, equivalent to millions of visitors in just one month.
So how to website you also get quoted on the Quick Answers Google Box?
Based on research on Google Quick Answers from over 2 years ago, Stone Temple – a consulting organization of Digital Marketing in the UK said, to a site with a high proportion of the most cited in the Quick Answer worth, Web sites need meets four criteria:
Although 4 criteria are not the conditions required for your website cited in the Box Quick answer, however, these are the common features that most sites are criticized have resulted.
And all these factors are contributing to prove to Google that you are a reputable website are appreciated by users and content on the site is providing superior value to its readers. Therefore, if your website lacks the above criteria
Whatever you are doing field or industry, you can find these topics and is quoted on the Google Quick Answer Box when users search for that topic.
Typically, these are topics that users will be interested in and look for information about them. Based on keyword research, you will find which keywords have high search volume keywords and questions and answers related to these keywords (keywords inquiry on the subject that the user is interested ).
Then, try to search the keywords you’ve found, if these keywords have quick responses, analyze and find ways to create better content of that page.
For most Google can understand the content on the website, you will need to do a good job 4 follows:
1 – Optimize for “quick answers”: Just as the so-called Quick Answers, Google will choose which sites are providing a short answer, fastest, and the most complete for the reader to display on your search box. Therefore, create a brief answer (approximately 3 lines on the page to give a short answer your questions on the optimal).
2 – On-page SEO: not only helps you improve your site’s ranking, onpage optimization can help Google better understand what you are saying on the site.
3 – Off-page SEO: As discussed above, a highly respected website will have a higher chance to appear on the Search Box. And off-page work is one of the indispensable when you need to increase the credibility of the website.
4 – Technical SEO : Mark the data is one of the necessary work for Google or any other search engines can better understand the content you are providing on the site. Schema – structured data will help the search engine to quickly explain the components in the page content, and quickly find the best answer.
The above is the introduction and basic instructions for the administrator you SEOer same website on Google Quick Answer Box.
In the future, the optimal skills on Google Quick Answer Box can become one of the imperative need for the SEOer, when this feature is increasingly being applied more on the go a user’s search query.
Share more optimal experience Answers Google Search Box on Your Vietnamese query directly below this article.