Google friendly is the way to do to get SEOer rank highest search results on page 1 of SEO Google, here I want to mention one aspect of seo people do not talk to the code, the website source code . By the work that your web designer to grasp because it is their rice and clothing pieces that.
Give your visitors the information they’re looking for
Provide high-quality content on your site, especially your homepage. This is the most important thing to be taken. If your pages contain useful information, its content will attract many visitors and entice webmasters to link to your site.
In creating the site useful, information-rich, write the description page and clear precise your subject. Think about the keywords that users would type to find your pages and include those words on your site.
Make sure that other sites link to your website
These links help your data collection process we found your website and can help your site appear higher in the search results of us. When returning results for a search, Google uses text-matching techniques to display complex and important sites suitable for each search. Google analyzes a link from page A to page B as a vote by page A for page B. Votes from the pages “important” more convincing and helping other pages also become “critical. ”
Keep in mind that our algorithms can distinguish natural links than the links are not natural. Natural links to your site develop as part of the characteristics of the web when other sites that your content valuable and that will be helpful to visitors.
Unnatural links to your site are placed there specifically to make your site look more popular to search engines. Some of these types of links (such as link schemes and doorway pages) are covered in principle by Google Webmaster, if these doorway pages or links are useful, the information you recommended mention will be very effective and vice versa is considered spam so incalculable harm.
Only upon natural links are useful for the indexing and ranking of your website.
Build your site with a logical link structure. Every page should be reachable from at least one static text link.
The actions should be avoided
Do not fill your page with lists of keywords, attempt to “hide” the page, or the page up “only the data collection process.” If your site contains pages, links, or text that you do not want visitors to see, Google will review these links and pages deceptive and may ignore your site.
You are not required to purchase the service search engine optimization. A number of companies committed to “guarantee” high ranking for your site in Google’s search results. While legitimate consulting firms can improve the flow and content of your website, other companies use deceptive tactics in an attempt to fool the search engines. Be careful; if your domain associated with one of these deceptive services, it could be banned from the Google index, and then you will know why it.
Do not use images to display names, content, or links important. Data collection process we do not recognize text contained in graphics. Use ALT attributes if the main content and keywords on your page can not be formatted in regular HTML.
Do not create multiple copies of a page under different URLs. Many sites offer friendly version printer or written on it only includes content like pages containing multiple images corresponding graphics. If your site has the same content and can be accessed via different URLs, there are several ways to determine which version of the standard (preferred) of a page. More information on standardization.
Do not use a content source 1 for many websites, it is considered as spam content and google will be extremely picky in this matter.
Use text, readable font, font size just right not too big or too small, between the lines there is a certain distance separating the line and the bottom line. Should use the “” to denote a footnote or a paragraph to clarify meaning.
In the article there are more bold or italics to highlight content, rational use of h1 to h6 tags to change the passage intentionally, to emphasize the content of the article. Do not use white font coincides with the background so google will assume you are trying to cheat the reader.
Always check the content, seo tools such as ahrefs, MOZ, or ranksingals … to check for errors or events in your website. Before you upload your data to website optimization in a standard computer the size and reduce the amount as much as possible, while ensuring the integrity of the content.
During the writing process should not use too many words many times repeated use of synonyms, the same meaning to the phrase or the need to articulate coherent and understandable and less boring the reader.
Use the dot, comma separated logical question, to avoid too long paragraphs, do not follow the logic.
Check possibilities friendly mobile devices. using the following link:
Protect the site safe from hackers by regularly updating any software on your site. If management tools your site can send notices about security, make sure that you are in the mailing list to be able to perform timely updates on security.
Content blocked by interstitial application settings
Some sites have started advertising apps for their mobile devices by opening interstitial ads pop up when users browse their sites on mobile devices. This is a bad user experience for screen space on mobile devices is limited; in most cases, interstitial content obscure and often very difficult to ignore.
If you want to promote an app for mobile devices on their website, consider using iOS Smart Banners, Posters original application for Chrome or indexing applications to display buttons set for your application directly in Google search results.
Viewing window with a fixed width
This report shows the page view window can be set according to a fixed width. Some web developers view by identifying windows of fixed pixel size to adjust a page that does not respond to suit the screen size of mobile devices normally.
To remedy this, use responsive design for pages on your site and set the viewing window matching the width of the device and extending respectively. Read more about how to set up the viewing window.
The contents have not been set for the viewing window size
This report shows the pages that need to scroll horizontally to view text and images on the page. This occurs when the page using absolute values in CSS declarations or images designed to show the best with a specific browser widths (such as 980px).
To fix this, ensure that it uses the relative width and position values for elements CSS and also ensure that the image can be enlarged. Read more about sizing content in the viewing window.
Above is some work to do to optimize google-friendly website, which brings greater possibilities for the top seo services you do, if you have any opinion, please comment below to exchange on light.
You do not know how I should SEO in 2016 this? Or want to update the SEO tips their outdated thinking and change SEO?
Then the article ” Onpage SEO Tricks & Offpage 2016: +100 SEO tip ” This will be a good foundation of knowledge for you to SEO in 2016. these procedures have been adjusted to guideline Google for the 2015 Webmaster and Google’s latest update to the end of 2015 this.
Hopefully, this document will be good for your baggage SEOer next step on the way this upcoming 2016 SEO.
Because translation is quite long, so I have created a list of posts as a link to jump, to help you can immediately go to the part that I’m interested in.
And finally, be sure to read to the first part of the documentary about the 2016 SEO tips Ahrefs: The structure and layout of the website .
Part 1: The structure and layout of the website
1. Clear layout and focus – Website layout needs a clear, visible to the user is not too difficult to find out what’s on the page. Key issues that need to be put in the fold of the page, so that users can see without having to scroll down.
2. Avoid too many ads on the site header – Although display advertising as a sales channel bringing necessary for many sites, however, too many ads on the top section can impact negative to the user and the website ranking. So you need to ensure all display ads are clearly separated with page content.
3. Create a hierarchy of content – A hierarchy of content – sitemap clear, coherent can keep the content on your site pagerank organized and made more efficient flow of the page. And helps administrators identify and focus PR for important sites.
4. Optimize the navigation bar on the page: The tool will help users navigate and search engines easily capture the location of your position on the page.
5. Nofollow the link & exchanged paid links – All paid links and link exchanges are required on the rel = “nofollow” added.
6. Using SEO friendly urls – these links should be created easy read – both by Googlebot and web users and is created in a form template logic. The short url contains target keywords (separated by hyphens) has always been considered the best for SEO Url.
7. Make sure you have clear communication – Information contact details (address should be both true and not just email or other online addresses) must be placed in a conspicuous position on page.
9. Reduce cramming text – Reduce duplicate content in the page layout (such as sidebars) to a minimum.
10. Add your address on the page if you are SEO Local – not only the physical address, you should also give Googlebot and users a detailed information about the address you are trading, if you are targeting local SEO
11. Use www. or www – whether you choose any type, please check to make sure that your website is performing well (can be accessed and indexed) as www or not www. You also should set the preferred domain (www or not) in the Webmaster Tools – Google Webmaster Tools.
Part 2: Keyword Research
12. Select keywords – Keyword research continues to be an important part of SEO top. Use Google Keyword Planner, or other tools such as Long Tail Pro to evaluate and select the search volume keywords you should SEO.
13. Choose a main keywords for each page – Every page on your site should target a single keyword. Avoid targeting the same keywords across multiple pages.
14. Seize the target user psychology – Although the general keywords, popularity can bring a large amount of traffic, however, consider carefully the user’s query, whether they are one , no matter what their keyword searches can also bring great attention of users to the products / services you.
15. Research opponents – you just use Google search on keywords is possible in the hands of a list of opponents you need to pass. And the competition will contribute to your keyword sets a large number of important keywords.
16. SEO analysis of keyword difficulty – Consider the possibility of SEO keywords and how natural search results you can float on top, crossing the paid results and recommendations reviews from Google. In addition, you should also consider the competition from competitors with SEO that you are about to encounter.
17. Competition hot keywords of competitors – You can use Alexa to analyze whether or Ahrefs keywords are bringing SEO visit his opponents. Since then, the main competition on keywords visit there by the content more useful.
18. Regularly monitor your keywords ranking – because you can top up any time lag, not only because Google algorithm update, but also your SEO competitors are getting stronger.
19. Manage click-through rate – CTR – will be a big question mark as why you higher top opponents but with low clickthrough rates. Does your title or description of inferior quality. Poor attract readers. Your results or drowned by the more outstanding results? Resolving this question means you have to find ways to increase traffic and ranking of sites.
Part 3: The title tag
20. Keywords appear in the title – Try inserting your target keywords as close to the beginning of the title tag as possible.
21. Avoid truncated – The title tags and headers 512px length will be truncated if it exceeds the number of pixels. To avoid complications, you can keep the length of the title tag around 55 characters or less. However, in rare cases, your title may still exceed the norm even though less than 55 characters.
22. Catchy title – You can see how to write the title of the newspaper, or refer to a headline that we have shared.
23. Separate – The title is presented separately, unique can make you excel website on search rankings.
24. Do not bother adding your brand – The further your brand name at the bottom of the title page is not required – Google often will automatically add to your brand. Except:
25. Optimize your homepage for your brand – Home is where your title should be keyword optimized brand.
26. Minimum stop words – Top Word is the word commonly used, is used to link like that, then, is, that, is, on, in, or, was, with, … Moreover, the space was cramped capital (approximately 55 letters), you also should not let words like that reduces the appearance of the main keyword in the title.
27. Do not repeat the title. Do not repeat the title. Do not repeat the title – You do not see too burdensome and tedious when repeated throughout the day such a title form stars. Try to write so really unique and novel offline.
Part 4: Tag description
28. Sell your own content – your description tag is like a short blurb that you can send to your potential users in the ranking of search results. Write a description tag describes compelling and unique for each page on your Web site.
29. Avoid truncated – Please write your meta description tag to about 155 characters in length (maximum) to avoid being cut short description on the search results panel.
30. Insert the main keywords in the description tag – Although inserting keywords in the description tag is no longer present a direct influence on the ranking website as before, however, there are key words in the description tag bolded in the search results can help to improve the percentage of users click on the page.
31. Change & Experience – You can experiment with changing the title tag writing templates for different pages on the site, from which to select the sample written description tag with the highest CTR rate on multiple pages to apply to other pages on your site.
Part 5: Tag heading
32. H1 tags unique – For Googlebot, H1 tag which acts as a main topic on the page. Therefore, to avoid Google said that the content on the page you are duplicated, each page on your site should have a separate H1 tags, unique.
33. H1 tags contain the main keywords – H1 tag will continue to play an important role on the page and should contain keywords you should SEO in this article.
34. Secondary heading tags contain keywords parts -The secondary heading tags like H2, H3 is the location on the page gives you a good opportunity to target keywords and keyword long side.
35. Avoid using the title tag in the web layout – Many of the templates currently heading the card inserted into different locations on sites indiscriminately. The insert so most are aimed at heading style used for that position.
And this will make Googlebot’s difficult to understand the content on the page, diluting the content. You can replace them with CSS style sections in divs card.
Part 6: Contents
36. Insert the keyword in the first paragraph of article – If possible (do not try stuffing it), please use keyword and stressed the goal of the article in the first paragraph on page content to increase the power the topic.
37. Content length correlation with high rankings – Many studies have concluded that there is a correlation between long-form content with having a high ranking. Despite having a long content does not mean that quality articles – useful to the reader. However, you analyze and delve into a subject would make the article is more focused on target keywords, and get your credit rating from Google.
(The length of the contents of the Top 10 search results)
38. Forget about keyword density – You will not need to take hours to edit, cramming for optimal keyword density on a page. Think about the topic you’re writing, think about the target user and write a more natural way. And make sure you get a keyword density optimized a natural way without having to think about it.
Even just to make sure you’ve mentioned main keywords at least once!
39. Use the keywords LSI – LSI keywords are the words that the semantics of it is related directly to the main keyword. They give you lots of benefits including strengthening the article topic, and distinguish them from the same sound but different meanings.
You should do a little research before you start writing about a certain topic. Because most likely, users will find to your subject through the LSI keywords without primary keys.
40. Diverse kinds of content on the page – Please complement your post content such as images, video, slides, infographic, … to make it more attractive, easier to share and get more links from other sites. The diversification of content on the page can also give you some immediate SEO benefits.
41. Increase the amount of internal links – Internal Links – Internal links help to the strength of the site is easily rotated through all the pages on the site, at the same time, to help you increase your time on site Bounce Rate readers and reduction as well as Exit Rate.
42. Link out – That you create links to high quality, reputable and relevant to the content you are talking to has can build a good relationship with this website. At the same time increase the credibility of your website in the search engines eyes. A little advice for you is to have the outlink open in a new window to reduce the bounce rate for your website.
43. Keep your content updated regularly – Regularly update the old content on the page to always keep them fresh and more relevant to the reality and value in ranking the rich. (Read more)
44. Prioritize quality over quantity – except you’re SEO to its pages or the pages of the daily published a large article, then almost all web sites will benefit more when focused on the quality of the content, as opposed to quantity.
After a long time of practice and experience SEO, you will see that signing a quality article will be worth much more than the publication of the article banal every day.
45. Create structured data – Set up and create structured data on the site to help Google better understand content on your website and increase efficiency for SEO
46. Create rich snippet – In addition to adorn the search results on Google Web Search, rich snippet for your website will also help benefit more from Google are displayed when adding other links on your site, increase rate click on the page.
Part 7: Eliminate the bad stuff
47. Canonical pages with duplicate content – Canonical path of pages with duplicate content on the site of a single page to notify Google that is where the original article and should ignore any post. Thus, these pages will not be considered Google duplicate content.
Typically, there are many websites selling similar products, differ only in color will require this feature.
48. Noindex, nofollow pages or less valuable – You can use SEO plugin by Yoast (old version) or some other plugins to no-index or no-follow low quality pages or no value , is to inform Google which pages you want to remove (no-index) or the page is not worth anything on site (no-follow).
49. Goooglebot block access pages on the site especially – You should block access to the bots of the page that says “sensitive” on the site such as admin page admin. These are the types of content very sensitive and should not let the bots to access data obtained by external Googlebot, we also have a range of other bot, including the type of danger.
Part 8: Optimize the user experience
50. Reducing dropout rates page – Bounce Rate – For most sites (except for certain intermediate site is used for the purpose of rotating the user – the user to be moved to another page) then a low drop-out rates and a large page pageviews per session is something any administrator are desired.
And while, this index is still causing much debate about whether Google can use it (the value displayed in Google Analytics) as a factor in ranking a website or not (there are many possibilities Google uses performance indicators for measuring it is quite detailed in Google Analytics), the dropout rate is an index page is still concern for the SEO practitioner.
Because a high bounce rate we see that a lot of users who have left the website after reading the first page. Your site can not meet the search needs of the user information, or give them a poor experience.
51. Use Scroll map – Software Scroll map will show you how users went away on your page. Scroll map will be very useful for those content pages long, and users had to scroll down to read all the content. And help you keep track of the migration process of the reader and determine why they had left the page before reading all the content on the page.
52. Using heat map tracking – Heat map tracking is a tool to help keep track of user clicks on the position on the page. This tool will help you figure out exactly where the user has clicked the cell or the links are not getting clicks on the page. This tool will help you optimize the maximum conversion and user navigation.
53. Pop-up ads – Although advertising can be one of the tools that provide the most conversions for the site, however, it is also a two-edged knife makes the user can exit immediately and “a go no return”.
54. Be careful with these types of ads interstitial ads – Interstitial ads (roughly translated as advertising interruption) is the kind of advertising often appears after you’ve been on a certain time. If you use this type of advertising in the form of spam (continuous and ad appeared fully covered screen), a website may be subject to a certain penalty from Google.
55. Website optimized for mobile devices – This is the job you should place top priority, if you do not want to miss out on a huge amount of user access from mobile.
56. Check the availability of the website on different devices – not only friendly mobile device, you need to check the availability of sites on a variety of devices, operating systems and sizes different screen.
57. Readable content – All the content on the page including text, image, text in pictures, … there needs readable page and have a visible font. Note: Say no to spell that!
58. Create Page 404 reader-friendly – you can not be 100% sure that your website does not have any broken links on the page. Therefore, to ensure that users are pushed to a blank page and not have any what content, create a 404 (not found error) is friendly to navigate visitors to other content concerned that they might be interested in, avoiding bounce rate increases.
59. Minimize downtime – Use a reliable hosting with minimal loading time (ideally 0) and, more importantly, do not be stingy cost for hosting.
60. Registration SSL – The registration your SSL – security standards for encryption of communication between the Web server and browser server (browser) should be mentioned priority grace. Because as we all know, Google has announced priorities for HTTPS pages and possibly in the future, search engines also spend more incentive for HTTPS web.
61. Find a “quick victory” – Through Google Webmaster Tools, you can find a niche keyword search volume and not too much competition. These keywords will pave the way for you to go faster to win in this traffic contested battleground.
62. Check and fix – This work should do regularly by Webmaster Tools is a direct communication tool between Google and the website administrator. Therefore, once the error Webmaster Tools, Google also means is that the website is there a need to correct the error. These errors can affect directly or indirectly to the ranking of the website.
63. Send sitemap – You need to add one or more of the sitemap page, to ensure that search engines can find all of the content on your site. In addition, via sitemap, you can tell the search engines know which pages important top priority sites through the property, and new pages are updated.
Part 10: Google Analytics
64. Sign up for Google Analytics – One of the top priorities when started doing SEO a website that is registered Google Analytics and Google Webmaster Tools. The statistical data of Google Analytics is the most accurate numbers allow you to understand the user’s website.
65. Regular monitoring – Check the statistics of daily website and find out the cause if there is a change even the smallest abnormalities in traffic, the site / session, user, …
Part 11: Page Load Speed
66. Optimize page load speed – speed page loading page is one of the ranking factors Google websites. Moreover, judging from the user side, no one can accept a site that slow page loading speed. Therefore, you need to optimize and reduce page load time down to the lowest possible.
67. Check the page loading speed – Google Page Speed Insights is a pretty useful tool sent from Google in hopes administrators can optimize websites and increase the fastest page load speed. In addition to test and evaluate the page loading speed, this tool also provides some recommendations from Google to help you optimize page load time.
Part 12: Optimizing images
68. Make use of pictures! – Adding images to the content on a page can make your website more beautiful, more vivid instead of the entire text. Let’s bring the best content to the reader not only the content but also the form to make them more attractive to the content on your site and encourage them to share.
69. Optimize Alt tags – Googlebot uses alt tags as a replacement for the text content of the image. Therefore, whether you add alt tags will help Googlebot can better website ranking.
70. Optimize image name, image path – Make use of the name and path that can best describe your image.
71. Optimize Images – Using the popular image formats today, not too heavy image increases page load time as the note to remember to optimize the image on the page. In addition, you should also optimize the size and color, the content of the image to match the content on the site, so the image becomes a powerful tool to support the content on the page.
Part 13: Link Building
72. Link continues to be an important factor in the ranking! – Backlink will continue to be one of the main ranking factors that Google uses to rank web pages in this 2016.
73. Backlink from reputable domain name will become increasingly valuable – domain as prestigious and credible, then get backlinks from those sites will be more valuable in the ranking. You can use the index in Ahrefs DR and DA (Moz) or Flow Trust (Majestic) to determine the credibility of the website.
74. Backlink from relevant sites will bring efficiency in the ranking – Backlink from quality sites with domains continues to create value in 2016 to a high ranking.
75. Backlink located in the body (content) still has the highest value on the page – Backlink located in the body, especially the head of content continue to be the most valuable backlink page.
76. Backlink poor quality websites will make himself – The poor quality backlinks from sites will not bring any value to your website. There are even sites that bear some tasks manually launched by Google.
77. Diversify backlink profile – Continue to diversify and increase backlinks of the domain coverage to many other websites as possible.
78. Diversify anchor text – You should diversify your keywords are used for backlinks to the site if not webiste incur some penalties because no natural links from Google.
79. Regularly monitor backlink on page – This is one of those jobs that you can do SEO-day leader. Do not just check the number of backlinks have to, all information related to backlink should be considered carefully in order to detect and prevent links timely pumping dirty condition.
80. Social Media is increasingly important! – Despite Social Media does not have a direct impact on the ranking website, but through social networks, your content accessible to users with ease. Not only that, social media will help your content is spread and access to as many people as possible.
In addition, the visit from the social network remains one of the factors that directly affect the website ranking.
81. Use Social Media to share content with friends – Maintain and develop a list of you on social networks so that when you share a certain content, this content can appear on many newfeed possible.
82. Shows the number of content like share right on the page – The display of this serves as a proof of social network activity and can lead to many people like / share more.
83. Encourage readers to share content – By using the call-to-action calls for sharing, and displaying the social network sharing buttons in a prominent place on the page, you can make sharing becomes easier.
84. Add data Open Graph – The Open Graph data will make a share of the readers of the website is detailed as possible.
85. Add Twitter tag – Allows users to Twitter tweet content.
86. Add the button pinned on Pinterest – Increased traffic from Pinterest.
Part 15: Google Penalty and how to fix it
87. Manual Actions – The manual actions that impose on a website Google will be notified via email and text messages in Webmaster Tools. How to fix is quite simple. You just need to fix all that Google mentioned acts and submit a request to reconsider and wait for Google to remove manual actions.
88. Check regularly visit – Visit the first sign that you may be used to identify sites were penalized by Google.
89. Do not write the content short – According to the latest update from the Google Panda, the short can content was removed from the SERP or de-index.
90. Removing low quality links – Purification of all poor quality backlinks from sites.
91. Disavow poor quality backlinks otherwise be removed – In case you were pumping dirty or have too much backlink backlink could not be removed immediately, please disavow them. Note, that just makes you disavow backlinks Google understand that you are refusing to receive this backlink, backlink and this still needs to be removed completely.
92. Check out the link on your site – you need to consider all LinkOut off site to ensure that your site is not hacked or suspicious LinkOut.
93. Request Review – For the punishment manually, you should submit an application for reconsideration only when sure that all the spam phenomenon in the site was no longer to be able to get rid of the task fastest craft.
Note: The website you are recovering from the penalty does not mean that Google’s website, you can immediately return to the old location. You should also be careful when removing backlinks and pages on the site was de-index, … to avoid causing loss to our precious resources. You also need to note that Google is expected to transfer all anti spam algorithm to ‘real-time – real time’, makes the identification of the sites are getting penalties will be difficult to than.
Section 16: Promoting content
94. Find content is concerned more and develop it – You can create quality content and received a lot of attention from readers by doing this. Let’s inheritance and development of popular content before, and done better.
Another great thing in this strategy is that you already have a user paradigm, we means attention to complex topics, and you can reach them in order to promote newly created content.
95. Promote your content on the site – Do not ever belittle promoting content on your site. Spend a lot of time to promote the content just as if you create content that, unless you have a large number of followers crowded so no need to promote the website, or you choose to be less competitive areas competition and great demand (just write and they will come to read).
96. Email marketing – Email is a medium that can help you reach the reader quickly and efficiently today. It is also the means by which the latest reading will always be readers know and create a re-visiting of regular readers.
97. Add the number of all shares – Unlimited number of shares would be worth reading as a quality certification to the reader, encouraging them to continue to share and link to the page.
98. Share content from others – Share content with your partner and mutually beneficial.
Part 17: The job of maintaining SEO
99. Find and fix broken links – Broken links are one of the risk factors adversely affecting the user experience and SEO. Look for and and fix them daily.
100. Moderate comments – You need kiemr review all content that contains at least one link to avoid bleeding power of the Web to low quality sites or spam.
Part 18: Tips & Advice for SEOer
101. Do not just focus on an array – A good online marketing campaign should always diverse channels to attract traffic to the website, do not just rely on one source only traffic from SE.
102. Never stop learning SEO – Knowledge is power, and inexhaustible source of strength, has always been part of this increase SEOer await you as well as SEO professionals to discover and use.
103. keep yourself updated – Everything in SEO is always active and ongoing development. So please keep yourself always keep up with those changes. Remember: “Change or lag”
104. Be patient – An effective SEO strategy should always hard work and time. The more you look forward to the result obtained soon SEO, your accomplishments as unsustainable. Be confident and patient work. Great achievements for the effort and wait awaits you.
A small relay Unveiled for your belief that SEOer according to a study by HubSpot, the SEO is one of the channels can provide Online Marketing ROI (return on / cost money), the highest in all marketing segments.
105. Do not attempt legal risk – Lach Google Code or any other search engine can give you a great advantage or even huge. However this advantage completely unsustainable and could collapse at any time. Just like when you build a tower that the first bricks through the speakers you choose to build fast, then all the effort you have put in to build the upper floors of the tower that will become sponges when it collapsed bricks shoddy foundation.
106. No spam – Note and remember: “No spam!”
Above is the latest SEO tricks together Ahrefs advice is conveyed under the knowledge and enthusiasm of the translator. Often return to this article to get the latest updates on SEO tips for 2016.
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