In this article, I will cover all you should know about optimizing content including writing and publishing content to attract a group. your object. Please consider before reading this article since it is nearly 5000 words, which is not suitable for those who intend to ride a horse. But believe me, you will definitely learn a lot of useful knowledge from article for that view.
What is content optimization?
Optimizing content is the continuous process of creating content, tracking, analyzing performance, returning and repeating all steps to maintain benefits. ] Your business .
In web settings can not view content (such as Text) as a separate section. So when discussing content optimization, I’m referring to optimizing your entire site, including elements such as design, site structure, navigation, CTA, SEO media text, … The optimization of each element is very important. Imagine your website is designed glitzy or poor user navigability then surely it happens that your website will lose some people visit great on the web, even if you provide high quality information to them.
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Before you start working on creating or optimizing content, you must have a strategy for your website. The reason for starting a website so that it operates under a specific strategy means that you are likely to achieve a certain result. Goals can be branding, product or service promotion, promotion or non-profit activity, encouraging specific actions such as buying, calling, visiting the site, registering for membership / volunteers, …
No matter what your goals are, your website must be designed to support your goals and encourage conversion.
What is a conversion?
Conversions are desired actions performed by a site user, such as subscriptions, purchases, downloads, shares, etc. In fact, any action that supports your final goal can be seen as a conversion.
However, non-random conversions are selected specifically. For example, if your goal is to have more people subscribe to your newsletter, then a subscription is considered a conversion. Your conversions are based on your goals.
The goal of a conversion is to help the website measure its goals. For example, it’s difficult to measure user interactions on a content-based site. By specifying your target for user interactions, say, more than 5 minutes or more than 2 pages per person, you can set it as a conversion and easily track the number and percentage of users. to convert.
Conversion tracking is a very important part of optimizing your content, because they give you real evidence that you can use to adjust your strategy. You must use an analytics tool, such as Google Analytics (free), to set up and track conversions. If you use Google Analytics you can set new goals by clicking Admin-> Goals-> + New Goal . You can then view the conversions in the report section.
Conversion allows you to evaluate the overall performance of your site or a specific page and determine what to optimize. What it can not do is find out what your current content is or what changes will drive the most conversions.
To find answers to these questions, you must perform Testing. Actually, you should perform it several times a month to ensure performance. The most common is the A / B split test, which lets you find the best X version of a page.
To perform a split test, you need to create a different version of a page. Then you have to set up the test in the software you use. Once you start the experiment, the site visitors will be separated according to your settings. None of the visitors to this site recognize them as part of the test, which is an important factor in measuring the effectiveness of each version.
You can check the results continuously and stop testing soon if these numbers are persuasive. Warpage will be selected as part of your website. And conversion is the tool that helps you measure results.
The choice of software depends on you, but here I have two solutions to recommend because I find them quite good. The first is the Visual Website Optimizer. One of the great things about it is that it allows you to tweak your pages from within the software, not necessarily creating too many versions for a website. Furthermore, it is a powerful and reliable testing tool A / B, giving you total control. Its price is quite high but the good news is that you get a free 30 day trial, which is enough to do all the testing required for a small blog / website.
More tools are hidden in Google Analytics . You can find it by entering the Reports section and clicking on Behavior-> Experiments . You can set up experiments using one of the standard objectives (bounces, session duration, and page views) or use custom objectives defined by the goals you set http://bangtaibuoctien.com/ (such as page access, registration). buy or register). The downside of this tool is that you need to correctly set up goals in Analytics and you have to manually create all the versions of the pages you want to compare. Plus it’s a free trial and it’s free.
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Practice on Content Optimization
Before going into details with different content optimization options, I must warn you that there is no setting that fits all. When working with website design, text, media and all the other elements on your page, there are many factors that help you determine the path to success. It is your goal, brand, expectations, personal considerations, … that you can not ignore.
There are some rules – see below – that have been proven to help increase conversions for your website. Do not always use it all at the same time but you will surely achieve great results by applying things that fit your current needs for optimization of content ].
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There are many design choices. It sounds good because it gives you the freedom to choose, but it does not work well, because you stand alone with a very important decision and are not able to test or test it all. One of all designs for your website.
Design is very important to the success of your website because it covers all the elements on all your pages, this is a very complex job.
The process of designing a standard Web site
 To help you reach success, here are the absolute things to follow in design :
Design should be consistent throughout the site. This means that pages with similar content should be the same, while pages from other parts of the site may be – if needed – designed slightly differently to highlight the differences between part. However, it is important to understand the meaning of consistency and how you can create variations without violating consistency.
If your site has elements like ads, they should be placed with the overall design. Commercialness can be very distracting and annoying to the reader. So do not overdo ads and do not place them in places that prevent them from digging into your content.
Popups, such as newsletter signups or advertisements, are very annoying to site users, especially on mobile devices. This has led Google to warn of penalties for sites that have ads or forms or ads on the screen. However, popups are extremely effective. A pop-up registration form may result in a 50% increase in subscribers. Therefore, consider both the benefits and the disadvantages before making a decision, should follow the principles of Google.
The page elements should be mobile-friendly, sized and spaced enough (not too far) to make the content of the page as easy to receive as possible. While these are Google’s guidelines for mobile SEO, it’s hard to think that they only affect mobile web rankings because now Google has warned about the era. “Mobile index first”.
Images and media need to be carefully selected to support the entire content or to match the design of the page as they are main content. As the studies show, adding an extra quality image in the text enhances the user’s ability to store information more than six times more than text-only pages.
Your company logo or brand is an important part of your website design. Logo and overall design should complement each other in color and shape. This means that you should only use the colors, shapes, fonts, etc. of your website as part of your brand.
Website Structure and Navigation
Your site may have great content, but a convoluted, hard-to-follow structure may prompt site users to skip it immediately. In fact, site structure and navigation are the two most important factors that affect the bounce rate.
The reason is that site users like simple. They want to find what they are looking for easily and quickly. If you can not show them then they will quickly find another website to find the answer they are looking for.
When you optimize your site structure and navigation, you need to list some important issues: driving conversion, decreasing bounce rate, and improving user experience.
Website Design and SEO: Perfect Couple
Website Design and SEO: Perfect Couple
Here are the best practices related to site structure and navigation:
Sets the menu where the site’s users expect to find them: in the title, in the sidebar, and in the bottom bar. Changing navigation position is only a good idea as you monitor continuous results for your experiment.
Menu should be in the easiest place to find. Proper structure and hierarchy will help you.
The search box should highlight to make it easier for site visitors to find.
Use highly relevant internal links in the text to help site visitors dig deeper into topics of interest or find relevant content.
Introduce the Related Post section under the blog post.
Allow site users to discover your content by topic by adding a Tag or Category List in the sidebar.
Use Breadcrumbs to help users easily follow the steps.
Organize sites that are connected using the Parent attribute and create a logical walk to track.
Organize content by grouping related topics.
To enhance the authority of the topic of the site, avoid mixing unrelated topics.
Your site structure should encourage conversions by supporting the user’s journey. This means that you should provide all the possible offers (such as reviews, product information, guarantees, partnerships, bonuses, easy payments, etc.) and make it easy for them. Find and reach by placing them right in menus and on-site highlights.
The standard pages and links that you should recommend on your site to increase user trust are: about us, contacts, social media, comments (if available). ), partners, legal information.
Use Categories to easily find the content of posts.
Mobile first index
As mentioned above, Google is testing a move to mobile pre-migration. This means that page rank will be calculated based on the versions on the mobile site, not the desktop version. Needless to say, this would have tremendous implications for webmasters who have been working to optimize their main sites for years and new support for single-level mobile versions. Simple and incomplete.
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Although simplicity is good for mobile because of the fast loading time, but now it becomes bad for SEO. Google has warned that offering fewer or fewer content on mobile webpages can negatively affect site ranking.
Also, moving to the pre-mobile index means that mobile SEO rules, such as no ads, do not have the form above, the page element is flexible. become a law
So one of the optimization moves that you have to make is to optimize your mobile site to become better or better on your desktop. Here is a checklist for optimizing mobile content:
Make full SEO optimization on mobile pages. This means working with content aggregation, keywords, media, backlinks, …
Check to see if your mobile website complies with Google’s rules for mobile-friendliness. You can check your pages with Google’s new testing engine.
If you have not used it, consider implementing a responsive page design for your site.
Remove popups and full screen ads.
Make sure your mobile website has a suitable sitemap and submit it to Google. If your mobile site does not have a sitemap, there is a risk that some of your pages will not be detected by Google bots and therefore will not appear in the index.
Consider whether you should use AMP . Although it does not affect SEO, it promises more visibility for your posts. Although it has some disadvantages to note, for example it slows down the page load time to one second.
See also: What is AMP HTML?
Optimizing content to increase conversions
Although content optimization is a big target for the effectiveness of your site, there are a few important optimization techniques that have a huge impact on conversions. They are based on psychology and have also been proven.
The things you choose also depend on your overall strategy. It is important to remember that doing anything new is always checked before being deployed on a large scale. Testing A / B is great for this purpose.
Visual hierarchy is the theory, explaining how people scan content, what attracts their attention, and most importantly, how you can direct visitors to attention and content. you want to make a transition.
The basics of visual hierarchy that you must consider when optimizing your content are:
If your site is heavy on content, like blog posts, people are more likely to scan your headlines and then jump down to your sub headlines and start the first line. yours. This is called Form F. In order to appeal to everyone in the F model, you have to focus on providing attractive titles and subheadings. In addition, you should ensure that your important keywords, topics are placed at the beginning of the paragraph in a strategic manner. If your page has only a few elements, people tend to scan the Z pattern. This makes focusing on site elements like menus, images / offer / CTA in the middle of the screen and text. or menu in the bottom area becomes more important.
The size can be used to emphasize the importance or direction of web users to create a conversion. When one element on the page is larger than the other, it is seen as important and attracts the attention of the user. You can use this feature to highlight the conversion creation (CTA) section.
Taking advantage of space, texture is a great way to highlight the importance of CTA and make it stand out. When a CTA is clear enough, its performance will increase significantly.
Using dimensions, colors, and whitespace when working with fonts is essential to direct attention to the CTAs or keywords selected.
Color is a powerful tool that affects the user to create awareness and trigger actions. Although marketers and web designers often warn against color abuse, however, proper use of colors can help you raise your brand awareness and drive conversions.
When used in the company logo and in your website design, colors help to create the right perception of the brand, such as price, quality, reliability, For example, red and yellow are known to be easy to generate impulses in action. They are often used to signal opportunities, discount purchases, or limited items. On the other hand, cold or dark colors are used to signal reliability, stability, or elegance (mostly blue, violet and black).
When used in creating CTAs, colors act as triggers for actions. The rule here is quite simple: the buttons that you want your site visitors to click on, so red. The text messages of the CTA were never to red, as this was a warning instead of an attractive offer.
Steps to create the transition
There are two things to note: there should be enough steps to support the user on the road to conversion. All unnecessary addition steps can lead to a significant reduction in conversions.
Call to action (CTA) is your most important weapon to maximize your conversions and this is why you should pay more attention to them when working with content optimization. There are some basic rules you should follow to increase conversions:
Use natural language. Natural language makes it easy for website users to accept a call-to-action and track it. Unnatural language creates a psychological barrier to transitions.
Your CTA must stand out from the rest of the site. You can use white space, color, texture to highlight them.
Use the arrows to point to your CTA. We are programmed by arrows.
Make your CTA button red. This color is known to increase the transition.
Change the content of “Buy Now” or “Sign Up Now” with more engaging content such as “Get the SEO guide now,” “Join the music community right now.” .
. If your CTA includes a form, make it as short as possible. Long forms are known for lower conversion rates.
Do not use CAPTCHA in the form of CTAs.
Optimizing text and multimedia content
When it comes to optimizing text and media content, such as post or page on blog there are quite a few rules and trends to follow. The reason is content can be optimized for search engine, user experience, conversion and accessibility. There are some important optimization points you should consider when planning your content strategy:
Lưu lượng video sẽ chiếm 80% lưu lượng truy cập web vào năm 2019. Đây là một điều quan trọng. Có thể mục tiêu của bạn không quan tâm đến video ngay bây giờ và do đó không phải vấn đề cấp bách để sử dụng video. Tuy nhiên, thực tế là video đã quá lớn và chỉ đợi để phát triển, có nghĩa là bạn phải tìm ra một cách để tích hợp nó vào chiến lược nội dung của bạn. Không phải là bỏ văn bản hoàn toàn mà sẽ rất tốt nếu kết hợp video và văn bản. Bằng cách này, bạn sẽ phục vụ cho đối tượng mục tiêu của mình tốt hơn và trang web của bạn sẽ được đánh giá cao trong tương lai.
Chất lượng hơn số lượng. Bạn phải hiểu rằng những người theo dõi website của bạn sẽ bỏ qua cho bạn nếu bạn không đăng bài viết nào vào Thứ Tư. Tuy nhiên, hầu hết trong số họ sẽ không tha thứ cho bạn vì đã lãng phí thời gian của họ bằng một bài nội dung hời hợt hoặc vô nghĩa. Điều này áp dụng cho tất cả các trang, bài đăng, bản tin và các hoạt động truyền thông xã hội.
Nội dung trên trang của bạn phải phù hợp với mong đợi của khách truy cập trang web, được viết (hoặc trình bày) đúng, không có sai sót và đáng tin cậy.
Tiêu đề và siêu dữ liệu. Tiêu đề và siêu dữ liệu của bạn rất quan trọng không chỉ về mặt SEOmà còn là dấu ấn đầu tiên đối với khách hàng tiềm năng khi truy cập trang web. Ở đây bạn có cơ hội để nói với họ, tại sao họ nên chọn trang của bạn, thay vì các đối thủ cạnh tranh.
SEO là một phần lớn của tối ưu hóa nội dung. Dù bạn làm gì, bạn cũng nên xem xét những thứ bạn làm sẽ ảnh hưởng đến SEO như thế nào. Lý do là công cụ tìm kiếm là phím tắt giúp bạn tiếp cận đối tượng khách hàng tiềm năng khổng lồ.
Nói tóm lại, không có kết luận nào về tối ưu hóa nội dung, vì nó là một quá trình. Tôi hy vọng, bài viết này sẽ giúp bạn tiến gần hơn với mục tiêu tối ưu nội dung cho trang web/blog của bạn. Hãy chia sẻ bài viết nếu bạn cảm thấy hữu ích nhé.
Search engine optimization is the focus of building web content. Make your site get high rankings in the search engines such as Google and Bing. Actually, there are quite a few ways optimization. search engine . But for the search engine optimization to achieve the highest results, you must incorporate many methods. By each method will have a certain advantage.
To you have more knowledge about search engine optimization and ways to attract customers to visit your site http://sanbatdongsanmuongthanh.com/ please share some information.
Digital Community: Set to succeed
Search Engine Optimization with Technical Community.
Work closely with the dedicated search engines like Google Scholar to ensure a wide and accurate coverage of Commons content.
Sitemap XML files are generated dynamically. Provide a road map for the search engine to find all content. When new content is posted Google will automatically receive a notification, continuing to increase the detection rate for new content.
The digital page has a structured architecture that is unique to the entire repository as well as terminology that uses information to help the search engines and personally rate better the relevance of the page. (Duplicate or no titles may interfere with indexing of content accurately and efficiently.)
Digital community is kept and runs efficiently, minimizing the “crawl” errors of search engines.
To lift Rank the site you need?
is a complex field. can direct you to some of the best practices, marked in the following pages, you can follow to improve your site’s ranking.
Link to website content
Getting more links to your web from quality sites is probably your strongest SEO tool . Search engines count the number of web pages linking to your page, placing more value on links that are supposedly from very reputable or popular sites. Who Links to your web site now? You can explore the links sent to your site using Google Analytics. It is made for each repository of the Digital Collection. It is interesting because it is to see the web page linking to your page.
Start the campaign to get more links!
Link to site of an organization, library site, and other related pages.
For example, departmental websites must link to any relevant publication (series, book showroom, etc.) in the repository.
Add an RSS feed from your archive to your library or website of a department.
Encourage lecturers to link to their articles from the website personal blogs, websites of related societies and social media sites such as Facebook
Link to archive content from related Wikipedia pages, if appropriate. Use the “edit” link on your Wikipedia page to suggest your site as a reference or read more. And, use the quote form from Wikipedia to enter an article.
Web Folders Web Pages are catalogs of human edited web pages. The search engine review list here is a positive evaluation factor. Consider submitting your site to the Open Directory Project (DMOZ), your journals to the Open Access Journal (DOAJ) Library, and subject-based content to directories. Relevant when you discover them.
Link Format Guide Text of a link must be descriptive of:
Use the title of an article, or include the keyword highly relevant
Include “/” and exclude “index.html” or other materials
Avoid creating links to unused text, such as “click here.”
Use the title page description
In most browsers, the page title appears at the top of the window when viewing a page. The search engines use these headers to help evaluate the page’s topic and often display prominent headlines like links on the results page. So the read page title will help potential customers discover your content through search and increase the likelihood that they will choose it from the list of search results. You have can do:
Review the page title for the homepage and any published home page. If the header is too general does not make sense to the search engine or potential visitors, use the Title Page Description screen to improve. results.
Use the related related keywords and common search terms and limit the title to less than 150 characters (only the first 70 characters are displayed on the search results page).
Perform a search in Google and see the results page. Below each link is a brief description of the page found, called the “code snippet.” These paragraphs are very important because readers rely on them to make decisions about which links to click. You can do:
If you are not satisfied with the snippet used for your repository, community, or publication, suggest your own meta description using the tissue option. descriptive search on the screen. Descriptions should accurately represent the content and “market” through the search results page. Only 155 characters first appear in the snippet, so short phrases may be more effective than full sentences in some cases. Note that the meta description tag is just a suggestion; There is no guarantee it will be used.
Make sure all published documents have a summary because the Commons copyright articles are automatically set up to use the summary as a meta description. Enter a short description, including the file type for the image and the media file. Because the summary also appears on the article’s website, be sure to use the phrase from the title and full text to help articles rank higher in relevant queries.
Best Practices for Inventory Maintenance
Hold the Repository “Live”!
Large, aggressive repositories may convey more perceived rights to the search engines thereby increasing the ranking for all content. This generates more traffic, which also further improves rankings. This is a positive cycle – so continue to post content! Find creative ways to update your homepage and introduce the content of the page so attractive most . For example, the month of the month feature, upcoming event, or special library on your homepage to enhance the featured content. Choose a publication name and URL with SEO in Mind Pages tend to rank higher when the URL contains search terms . In addition, most people check the URL in search results, to help decide whether to click link . So when creating a new edition, choose a descriptive term for the URL such as “ecology” instead of “ecol”.
Monitor your efforts Use tools like Google Analytics and Digital Commons reports, you can track your Capacity of the repository. See the resources below for more information. You can also plan an annual assessment of these factors with your IR team. Above is the information on search engine optimization and methods effective search engine optimization . Hope the information we just provided can help you somewhat in improve your site ranking on the search engines.
The most effective search engine optimization 2018
SEO Bounce Rate: The Best Way to Reduce Bounce Rate
Everyday, online entrepreneurs, SEOs must focus on how to reduce the Bounce Rate bounce rate in Google Analytic to the lowest level. Google Analytic High Bounce Rate means high website visitors rate, but they often leave your page, which is a bad sign for SEO As well as any online business website. Guests rush to and rush out, you will not sell goods, there is no opportunity to introduce the services and products to your customers, money on your pocket also gradually, gradually.
6 Tips to get your website to # Top1 in Google
Just like you and me, many people are finding ways to reduce the bill every day and most of them are not successful. How to get the lowest exit rate, Google Analytic Best Bounce Rate, please read carefully some of the small tips we share here hope to help you.
What is Google Analytic Bounce Rate?
Google Analytic defines bounce rates as follows: Bounce Rate is a percentage of the number of visitors to a particular site and quickly leaves the site after only See exactly one page.
Google also emphasized that: A high escaping rate means that your site is less attractive, even shows signs of fraud, or annoys customers. Customers visit your Web site and only Stopping there, not opening another page, or not participating in any of your website’s activities is a high bounce rate. So besides you need to create compelling content, you need to pay attention to the relevant content and other actions to make the visitors backup so that they keep navigating click read on to another page of You.
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Consider the causes of high bounce rates
1 – Page load time – page load speed is too slow: People will leave your site immediately if your site exceeds 5 seconds, according to the advice of Some experts, optimizes the speed of your website best way to make it easy for customers to access by mobile devices, or by weak wifi or 2G, 3G, 4G is also easy to access and time should be less than 3 seconds.
For the simple reason that when a person wishes to search for something on the search engines, many similar search results are returned and https://seosieutoc.com/dich-vu-seo/ most of them will open 1 to 5 pages. The web is at the top of the page in SERP and they will go to the page which loads the fastest.
2- There are too many Advertisements to make slate clients: Make Money Online MMO is no one’s job prohibiting you, but to too many types of advertising also do. Bothered customers, they will not be able to focus on the content they need and or even they will have a bad impression of your site – of course they always escape and not return next time
The majority of customers will be annoyed with popup windows constantly bothering them when they have not yet seen the content they https://kientrucac.com/thiet-ke-biet-thu are looking for, so let’s take a look. Minimize popup windows until they find what they need.
You need to pay attention to the content of the article, write standard SEO articles or you can hire service Write standard SEO articles to better your article content, retain customers longer and easily they will click on the next page in your content.
Think positively, the content you write is to serve the user rather than make you happy 🙂
And now in your mind are thinking, I know that you may be panicking or some of you may think gossip, some of you will patiently read to find yourself asking questions. How to reduce the page exit rate
If you are interested in this then I would like to present 7 Basic Ways to Optimize Your Webpage Escape Rates .
These sharing will probably take a while, but please make yourself a cup of coffee and seat stability, relax read more 🙂
First of all, you should open your Google Analytic and see
If your Bounce Rate page rate drops below 65% then you should turn off your computer and lim your eyes sip your coffee cup, slowly relax no need to worry.
If the bounce rate is 65% to 80%, then you should take a sip of coffee and focus on reading again.
If the Bounce Rate rate is higher than 80%, throw a coffee mug in the trash or make a bite at the same time and do the following jobs immediately.
Reduce page exit rate Increase interactivity in your article content
1. Improve the ability to view and read your web pages.
Make sure your web pages load fast, their speed is good and their content is highly visible.
One thing to be sure, the content you write out is not for you, but for the reader, customer service, your readers so the content must be good. At the same time https://duongquoccuongbds.com/dich-vu-lam-so-tam-tru-kt3.html formatting fonts, fonts, line breaks, sentence breaks, etc. Must be true, your post must really be a article SEO Standards .
For me, the paragraphs are often written should not be more than 4-5 lines, using intelligent down line is also a good thing.
2. Use descriptive images – infographic
The infographic – according to Google, is recommended: A good infographic is worth a thousand words
3. Use Short Videos
A short video, a mini-TV will make your customers more excited and save the page longer, so use youtube video to easily save guests interaction. Your cart.
This is a useful way for those who want to make money advertising on Youtube with Make Money Online MMO
4. Format article content in standard level
This is essential when SEO website design to me personally, when website design to the customer, my first job how to find To design standard SEO website for customers with user behavior research, User Experience Design (UX), User Interface (UI).
5. Easy Share and Like Vote article
Frequent users of the Internet will accompany you in social networks, so let them easily comment, easily share with their friends, increase your interactivity on the network. People like Twitter, Facebook Google plus People will easily click the share button if your content is really interesting and useful.
6. Use expressive images, emotions
A good image, good description, fit the content is more than a thousand words, so know how to use them in your content and put it in the right place. So I always remind you to research SEO Standard article or let us do it for you with SEO Writing Service .
7. Long articles, many offers and full content
Google often recommend writing articles with long content, minimum 300 words, but in my opinion you should write over 800 words or over 1200 words, from 2000 to 2500 words, It is indeed high quality.
Create long article content you want to read
Share the real value to the user
Write on 1200 words
Writing about technology, SEO rules correctly 5W1H
Share tips, secrets of your experience
Reduce page exit rates: Discuss and ask questions at the end of the article
At the end of each article you should create the excitement of interacting with customers, it is necessary to ask questions or discuss interaction with readers.
You should read:
In SEO the content is King, but you should also keep in mind that in order for the King to display his true authority, Google or any of its affiliates. Every search engine spends more than 200 website ranking points in SEO. These ratings will be the points to evaluate your website rankings on the search results page. And finally, if you write really useful for you – do not forget to share with your friends, please Like and Vote share on facebook.
SEO Bounce Rate: 7 Tips to reduce website bounce rate
Use the data from the user “quality assessment.” Google hopes that its algorithms will learn how to detect more offensive, inaccurate information more accurately .
Google is working hard to identify potentially offensive or offensive content for searchers. They hope this will help prevent such content. It then returns accurate, reliable, and close-up information to the user’s query.
Paul Haahr, one of Google’s senior engineers and search engine quality manager, said. “We avoided the word ‘fake news’ because we thought the word was so obscure. However, we would like to point out that the information has been proved to be inaccurate. ”
New role for Google’s “quality rating” toolkit
This effort revolves around Google’s quality ranking tool for over 10,000 Google contractors used around the world to evaluate search results. These rating tools https://kientrucac.com/thiet-ke-biet-thu/ are provided for actual searches to proceed, extracted from the actual searches Google sees. These tools then rank pages that appear in the first results according to the level of relevance to the user’s query.
Quality rating engines do not have the authority to directly change Google’s results. A rating tool that marks a particular result of poor quality will not cause the page to drop. Instead, data generated by quality rating engines is used https://kientrucac.com/thiet-ke-biet-thu-phap/ to improve Google’s search algorithms. Finally, that data may affect poor quality pages found by rating engines, as well as other undecided pages.
Quality rating tools use a nearly 200 pages long tutorial. Helps these tools know how to evaluate website quality and predict the results returned with specific user queries.
Highlight “offensive – offensive” content
These guidelines have been updated with a completely new section on “Offensive – Offensive” content, which includes new markers added to rating tools for marking. . So far, the rating tool can not bookmark pages with this feature.
In accordance with these guidelines, objectionable or offensive content usually contains the following content (the following is quoted directly from the guide):
Content that increases hatred or violence against a group of people based on criteria such as race or ethnicity, religion, gender, nationality or citizenship, disability, Sexual orientation or veteran status.
Content with racial profiling or extremely offensive language.
Violent images such as cruelty to animals or the abuse of children.
Information on how to carry out harmful activities (eg, human trafficking or violent assault).
Other forms of content that your local users find extremely annoying or disrespectful.
The instructions also include examples. For example, here is an example of the search query “holocaust history,” which returns two results that can be displayed and how these two results are ranked:
The first result is from a supporter of the theory that whites are superior. Ranking tools reported as a result should be marked as offensive – offensive because many will find denial of the offensive to be counterproductive.
The second result is from History Channel. The rating tools ordered to mark this result as offensive – offensive because it is a “true historical source of information.”
In the other two examples given, ranking tools were ordered to mark a result that allegedly misrepresented a scientific study in a detrimental manner and a page seemed to exist only for service. The purpose of making people more cruel:
Marked not necessarily immediately downgraded or banned
What if the content is marked this way? The answer is immediate all right. The results marked by the rating tools as “training data” are for Google coders, search algorithm writers, as well as for Google machine learning systems. Basically, content like this is used to help Google know how to automatically identify offensive or offensive content.
In other words, being labeled as “offensive” does not mean that the site or site is also identified as offensive – offensive on the search engine. Google’s actual search. Instead, it’s Google data used to help search algorithms automatically detect which pages should be marked.
If the algorithms themselves are marked with content, then the content is less likely to be shown for searches that seek to learn in general. For example, people seeking information about the Holocaust are less likely to visit sites that deny the Holocaust, if everything goes according to Google’s intentions.
Marked as offensive – offensive does not mean that the content will not appear on the entire Google page. In case Google determines that the user is certain that they want to find the content, the content is still returned. For example, if someone is sure that they want to find a site that claims that whites are superior, the ranking tools are ordered:
People who want to find objectionable content will receive real information.
And with searches in which users are very sure about the specific circumstances that may be encountered, how will it be? For example, if someone suspects a Holocaust has occurred or does not perform a search on that topic, then the search is viewed as a user who is undoubtedly seeking content to unravel the term. Doubt that, even if the information is considered offensive or offensive?
Instructions help solve this problem. The guide acknowledges that users can find topics that may be offensive or offensive. The guideline’s view is that in all cases, the assumption would be to return credible information that is true.
From the instructions:
Remember that users of all ages, gender and religion use search engines for a variety of needs. A particularly important user need is to find out topics difficult to communicate directly with others. For example, some people may be afraid to ask what the racial slur means. There are also people who want to find out why racist insults are made. Allowing users access to resources to help them understand racism, hatred, and other sensitive topics is beneficial to society.
When a user’s search order appears to require the supply or tolerance of potentially offensive or offensive content, we consider it a ” oranges”. To rank the Needs Met, assume that the user has enough education / information to make sure he / she wants to perform the nasty-offensive search. All results returned must be ranked according to the Needs Met rating scale, which assumes that the user has sufficient education / information to perform the search.
In particular, to receive a Highly Meets rating, the results of information on offensive topics are:
Retrieved from reliable, authentic and authentic sources, unless the search command explicitly indicates that the user wishes to seek an alternative view.
Corresponds to the specific subject of the search order to help the user understand why the content is offensive or offensive and what are the sensible elements associated with it.  Note:
Do not assume that annoying search terms – offensive “deserve” the offensive results.
Do not assume that hate-tolerant search terms are offensive to racist or “bad” people.
Do not assume that users only want to evaluate an offensive or offensive aspect.
The guide also gives some examples of offensive, offensive topic searches:
Is it effective?
Google ordered Search Engine Land, which has been testing these new guides with a quality subset of tools and using that data to make rankings changes in December. The purpose of this work is to minimize the content of the offensive that appears for searches such as “There really is a Holocaust.”
The results returned for that search order have definitely improved. In part, changing ratings has worked. In part, the whole new content, displayed by the degree of insecurity of these search results has had an impact.
However, in addition, Google now no longer returns a fake video of President Barack Obama to say he was born in Kenya, for the search “obama born in kenya,” as before (Unless you choose the “Videos” search option, where the fake video is still hosted on Google’s YouTube site remains the first result returned.)
Similarly, a search warrant for the phrase “Obama pledge of allegiance” (Obama pledged to be loyal) was no longer pushed to the first result of a fake news site, claiming he was prepared to ban. That commitment, like the previous case. The phrase is still in the first result, but it is ranked after five articles that expose the spokesperson.
Everything has not improved. A search warrant for the phrase “white people are inbred” continues to be the first to come back, saying it is violating Google’s new guidelines.
“We will know how some of these guides work. I will tell the truth. We are just learning, “Haahr said, admitting that the effort would not produce perfect results. However, Google hopes that will be an important improvement. Haahr said the ranking tools helped shape Google algorithms successfully, and confident that the tools helped Google to improve its ability to handle fake news and problematic search results.
“We are very happy with what the rating engine has done for us. We only have the ability to improve our ranking to the level we have achieved over the years, because we have a really strong ranking program that really helps us evaluate what we’re doing. , “He said.
In the increasingly responsible political environment, it is easy to understand when we wonder how ranking engines will handle content that can easily be found on major news sites. , Which calls for both liberalism and conservatism or worse. Should this content be marked as “Offensive – Offensive?” Under the instructions, the answer is no. The reason is because the political orientation is not one of the areas in the marked range.
What about counterfeit but forgeries, such as “who invented the stairs” that prompted Google to give an answer that the stairs were invented in 1948?
Or an annoying situation for both Google and Bing, a non-existent story about someone who “invented” homework:
Google thinks other changes to the guide can fix that, where ranking tools are ordered to double-check the authenticity of the answers and create high reliability ratings. For sites with true information compared to sites with credible information.
Source: searchengineland.com Translated by Persotran Edited by vietmoz.net
This article is licensed under the GNU Free Documentation License.
Each Webpage is a major factor in a Web site, which is like a book page throughout the book. Google will evaluate and rank your website based on each such Page.
Article content is the most important factor for a good site, many good sites will erect a Website good. The search engines công ty seo will rank your website based on https://seosieutoc.com many factors, however content is always the number one.
Whether you’re writing your latest blog post or posting the same post for Google +, you need to keep two things in mind. First you need to do that is to join your readers. Second, make sure your text is SEO effective!In this article you will learn 9 tips for writing effective SEO content. Use 9 tips to improve your search engine optimization strategy.
Also, to attract the reader’s attention, use an odd number in your title. For example, in this article we have 9 tips.
Use keyword phrase in sub titleThe use of keyword phrases in sub titles is very useful for both your readers and your Google ranking as you divide your article with sub headlines. Readers appreciate that because secondary Kiến Trúc AC titles make it easy for them to read your articles. Also, most people skim over the Internet. Therefore, if readers can find the segment they need most, they will stay and read it.
Google search engines like it because they also scan your posts for sub headlines. Based on the words and phrases in your subheadings, Google search will evaluate your article.
4 Important Factors of Content Passionate Guest
Improve Your Search Engine Optimization Strategy by Using Keyword Lenses Containing 125-150 Words
Do not make a rookie SEO strategy mistake! When small business owners first learn about how seo siêu tốc to improve their blog’s SEO, they https://seosieutoc.com/dich-vu-seo/ often go too. Thank you! You DO NOT want to do this. Google will punish you, rather than welcome you.
When you use your keyword phrase in an article too many times, the Google search engine thinks làm sổ kt3 tại hà nội that you are cramming keywords! This is a no big mistake, because it looks like spam.
So how many times is too many times? A well-written article that is using effective SEO only includes keyword phrases containing 125 to 150 words.
Use the keyword phrase in the first sentence of the Blog and bold it
The only time you will break rule number 3 just after the title. Your title (if possible) must include your keyword phrase. Then, immediately you want to use your keyword phrase in the first liền kề thanh hà mường thanh sentence of https://duongquoccuongbds.com the article. To break things down you can change the first sentence into a question.
In addition to using the keyword phrase in the first sentence of the blog, be sure to bold it! Bolding it again will allow your keyword phrase to add weight when the Google search engine scans your article.
4 simple sticky notes to create attractive titles
Use Images and ‘Alt Text’ option
When Google searches your article, it also indexes the images you have included in your posts. It uses the description in ‘alt text to help accomplish this.
The important thing about images is that Google Image Search works the same way Pinterest does. When someone clicks on an image from Google’s image search, they will be taken to the https://kientrucac.com/thiet-ke-biet-thu-phap/ corresponding article or website. This means your site can quickly and easily rank on the first page of Google. Google Photos for Your Location!
Add italicies to your Search Engine Optimization Strategy
Since you are using your keyword phrase that contains 150 words, highlight it once with italics. When Google’s search engines https://kientrucac.com/thiet-ke-biet-thu/ scan your article, they pay special attention to the words or phrases that are highlighted. You can highlight the keyword phrase with italics or by using bold features.
The only free SEO Training in the Philippines Use your keyword phrase in the last sentence of your article
Just like you use keywords in the first sentence of the article, you want to include it in the last sentence of your article. Think of those SEO articles as an Oreo cookie. The headings, first and last sentences are the outer layers of the cookie while the sub-subclasses and fill colors are highlighted.
Make your keyword phrase a link to be able to click on an article or related product
Similar to highlighting, when you create a keyword phrase that clicks on a link, Google search allows your keyword phrase to add weight.
This is usually something you will do at the beginning or end of an article. For example, if you are writing a series, you can include links to other articles at the bottom of the article. Or, to have a great article, you can suggest them to come back and read it with a clickable link at the top of the article.
It is important that clickable links include keyword phrases.
Make your content easy to share
The more Google search engines will see the content of thiết kế web your blog post on different websites, then your https://tech5s.com.vn/ site will rank as a whole. Therefore, it is important that you make your content easily shareable.
Are you going to use these 9 tips in your search engine optimization strategy?
Did you find out what the keyword phrase of this article is?
For example: a photographer can use a program such as Extensis Portfolio or Apple iPhoto to tag biệt thự đẹp his natural photos with words such as “nature.”
“Tree”, “flower”, “landscape” … Through tagging photos, he can later locate the location of all flower images simply by searching for the keyword ” Flower “.
The keyword is used on the Web in two different ways: The first is as search terms for the search engine the second is for the shoulders. Game words determine the content of the site.
The role of search terms for the search engines
Whenever you use the search engine to find something, you need type the keyword to help the search engine know. That you are looking for something and will give you relevant answers immediately.
For example, you are looking for used cars, you can type the phrase “used car” as of your keyword . After that, the search engine will pay you for results with all web pages with https://rotec.com.vn/may-ep-bun-bang-tai/ content related to your search term. The more keywords you type in, the more specific the results you get will be “delicious” much. Therefore, if you are looking for a specific used car, you can enter search terms like “used Honda Accord black car” to get the results. More accurate results.
In addition to playing the search terms for the search engines, the keywords also assume the content description role of a search engine. Site by using keyword declaration tag (keyword meta tag). This tag is located atin HTML and contains words that describe the content of the web page.
The purpose of the keyword tag is to help search engines identify and organize web pages, like the rotec việt nam examples of the photos in the section above. However, webmasters https://rotec.com.vn have been known to use inaccurate tags to get higher search engine rankings and now search engines do not place too much emphasis on keyword tagging when the index Pages.
2. How do effectively select keywords?
When Google pays special attention to the quality of your content so it can perform well in organic search, this means choosing the right keywords affects the success of the content you post.
The four most important elements of the essay attract visitors.
We, who do not want to attract a lot of traffic to your site, but in fact, the results are not unique to the increase in traffic. What we really expect is that all those visitors will become real guests who are interested in our products and services and are willing to pay to get them. To do this, we must choose the right keywords it will magnetize and connect your site with the right customer. ]
8 Things to create a good website that adheres to Google Adsense policies.
The process of keyword research is “hard to chew,” but once you do it right, it will bring amazing results for your inbound marketing efforts.
Here are 5 steps to help you choose keywords effectively:
1) Check your site with the eyes of a potential customer
This step sounds familiar, but it is often overlooked. When builds the keyword you need to make sure that the words and phrases you choose are closely related to your business.
The website will represent you, telling your prospects that you are selling or offering products or services. Start investing and think about how your prospects might be looking for your product in any way . Remember that terms or phrases that are relevant to your field will be very helpful as they will attract those who are interested or involved in that field.
2) Find out the keywords of your competitors
Once you have listed your main competitors, visit their websites and find out which keywords they are targeting . Are the keywords they are using similar to the keywords you are embarking on?
Write to us the income 30k to 150K and earn 1-3 Back Link Do-follow
One of the easiest ways to discover a few keywords is to look at the source code on each web page, first of all the source code on the homepage. This can be done https://duongquoccuongbds.com by right-clicking on the main content area of the page and choosing to view the “page source” from the site. Once complete, enter chung cư thanh hà mường thanh the search function (command + f) and enter “keyword” in the search box. The results will show you the keywords that your competition is optimizing for each page.
3) Understanding long keywords
When embarking on your research, you need to understand that the actual keyword is hard to rank well and should not be used. Meanwhile, long tail keywords a combination of 3 (or more) words or phrases will yield far more positive results as they reflect the way a user’s search . Long tail keywords will help you better fine-tune your search terms to your site, attract relevant traffic, and provide a much higher conversion opportunity. Do not be discouraged by the fact that long tail keywords have lower search volumes, because in terms of actual performance they are much more competitive. At the same time, keep in mind that geographic formats are useful in creating long tail keywords because they only attract people searching for a product / service in a specific location.
4) Use the Google keyword tool
Google keyword tool is very useful and effective for keyword research. The first thing you should do when using this tool is create account and login . Creating thiết kế biệt thự kiểu pháp this account is straightforward. Start by entering the word or phrase you want to target. This tool will provide you with closely related search terms, local https://kientrucac.com/thiet-ke-biet-thu-co-dien/ and global searches made monthly for your specific keywords, and the competitiveness of your keywords (links only). Regards to AdWords). Be sure to test all three factors when targeting relevant keywords for your specific product or service.
5) Research your current SERP ranking
Once you’ve decided which keywords to target, it’s important to investigate your current SERP ranking. By enter the website URL and the keywords that you want to test, you will be able to discover which Google page you are ranking for each term. Using this free online tool will quickly help you identify which keywords you should target first.
Doing keyword research will bring a lot of benefits to you when you do it right. Hope these tips help you.
What are keywords? The 5 Most Important Things About Keyword Research SEO
How to use Search Operators Link Building a positive way
Every day you knocked on hundreds of keywords on Google. But how much of the content returned really helpful to you?
Of course there will be issues we will find exactly what they need, but sometimes we will find the complete results are not as expected.
This article is all about how to use the operator to search (Search Operators).
But why we use Search Operators?
Because: Using Search Operators can help your job search more effective than 60% (more than 60% you will have the chance to get the desired link)
So let’s start
The search operator is what? A simple search operator is a character or a character string used to obtain search results more specific. There are thousands of operators you can use to improve the efficiency of searches from the search engines on the Internet.
This article will mention 9 important operator that you can start using today.
important that the operator should be aware linkbuilder (learn more about Link Building terminology)
This operator will give you search results as text that contains the content you are looking
For example, you search with the keyword: “best hotel in Hanoi” to find all results that include “hotels – the best – Hanoi” you can use the operator: allinanchor : the best hotel in Hanoi, it will help you get the results returned most accurate
This operator will give you the web page containing the search keyword.
Similarly Allintext, this operator will provide you with the article titled as the problem you are looking for.
For example, you search for keywords: dog trianing you can find the article titled on “dog” “trianing ” using math mail: allintile: dog trianing it returns search results as the article title contains keywords.
This operator will minimize the returned results to only show results that contain the keyword in the URL of the website
For example, you search: “tạo reviews” if you simply search returns results will very much and will take time to find what you need, but to find keywords in the URL of the site you use the operator: allinurl: tạo Reviews
This operator will give you back the results contain a specific part of the search keywords in the article title
For example, you search: link building basic, to ensure not return the results are not basic, you use the operator: link building intitle: base it will return results containing “base” in the title and “link building” is random search as usual.
Note: How to write the intitle without spaces (spaces) between the operator and the keyword
intitle: base : spelling
intitle: base : spelling error
operator is used to search for articles from a specific website
For example, if you want to see all of the articles in dantri.com website, you simply need to use the operator: site: dantri.com. This will restrict the results from Google which show only those articles from dantri.com
+ (now the seal “)
Initially, the + operator is used to find the exact word or phrase limiting the search results are not desired. After 2011, Google has updated the + to sign “now to search for a word or an exact phrase, you can simply leave it in the”.
operator ~ is used when you want to search for words or similar problems, synonymous with the keywords you are looking for.
For example, you are looking for: link buiding guide
You can use the operator ~ link building ~ guide
The search will not pay you for your keyword results “link building guide” that it will return results such as “link building help”, “link building tutorials” , “link building tips” etc …
operator * (asterisk) is a little-known operator to use search terms that between the words in the phrase are involved compatible (placeholders ).
For example, you search: Vietnam * country
Google will find the site that contains the phrase that begins with “ Vietnam” followed by other keywords and then the “country” . So the result could look like this:
– best Vietnam Country
– Vietnam top country
– Vietnam is my favorite country
Two suggestions for the use of operators to search for link building
Guest posting will always be the top priority method in link building, it will give you a solid online platform and created trust with customers. To find opportunities to get the Guest posting you can use the operator: write for us guest post, the blog for us, writers needed
For example: intitle: seo “write for us” returns the following results:
Link Roundup (acquirer link)
Link roundup could be very effective if you have some quality information to provide. To find the site as link roundup you can only use the operator: intitle: roundup “…”
For example: intitle: roundup “weight loss tips”
Note: After the search for sites that accept link roundup you can contact them and present them with your content.
– This is how you can use search operators an easy way to find suitable sites for desired even can achieve great links.
Information Security is a concern of the whole world, especially for Google Chrome Google to help users browse the web more securely, Chrome will have a security icon in the address bar browser to inform users about the security of their information.
Google Chrome will add a clear notice about this issue when users visit websites not using HTTPS mode. Starting in January 2017, Google will have both announced to webmaster tool about the dangers of unsafe security to users. And this ability is also seen as a sign of Google SEO for website promotion.
Previously Google Chrome just yet a neutral thing for customers between sites with https and no, this is easy to cause customer confusion. Neutral reflection that will not appreciate the reality of the current state of the web site.
Currently under Google most major sites have switched to HTTPS to secure better information for users. Research shows that users are not aware of a common site unsafe for a more secure site. Google’s plan is beginning anwm 2017 labels and safety evaluation index for the website. Especially in these pages with the Form collect user information, such as login, newsletter sign ….
HTTPS stands for Hypertext Transfer Protocol Secure, is a combination of HTTP and SSL security protocol or TLS allows to exchange information securely over the Internet. HTTPS protocol often used in sensitive transactions need strong security.
HTTPS protocol using port 443, which ensures that the following properties of information:
Confidentiality: use encryption methods to ensure that the messages exchanged between client and server is not a third party to read.
Integrity: using hashing methods to both the client and server can be confident that they are getting the message that there is no loss or edit.
Authenticity: uses digital certificates to help the client can trust that server / website they are visiting is the server / website they want to, not been tampered with.
Read more: 10 Things to do to protect WordPress from unnecessary Hack
The resort to 3rd party (usually CA) to authenticate the identity of the website plus the attention of the user that the Web sites that use HTTPS and SSL certificate valid it will help eliminate completely the risk of phishing desktop.
Matthew “Matt” Cutts (born 1972 or 1973) is an American software engineer. He is the former head of the web spam team at Google, but is now working for the US Digital Service as the director of engineering. On January 20, 2017, he will become the acting administrator of the USDS. Matt had previously worked with Google as part of the search quality team on search engine optimization issues. (Source: wikipedia)
Matt Cutts is the head of Google’s webspam team. In the world of SEO he was the representative of Google. All the changes in Google algorithms such as Panda, Penguin, Hummingbird, the mobile emphasis, guest blogging … all through the hands of Matt.
Therefore, to SEO highly effective, all over the world SEOer “listens” see Matt say? One way to capture the changing trends of Google as quickly as possible. If not backward in marketing.
He gave very practical advice with SEOer in life as well as on his blog. Let’s see the quotations and following his advice.
“The objective is not to ‘make của vẻ natural links’; the objective is đó của links are natural. “
This is one of the famous words of Matt is quoted verbatim. Its meaning is quite clear. That your efforts to create links to your website that is not natural. Sooner or later you’ll get a sanction of Google . They are pushing you, create the quality content to achieve the natural one way links as possible.
“If you do not cung adequate disclosure of paid content, we’re willing to go up to and Including Removing the publication from Google News.”
You can understand this quote it seriously illustrates Google’s ideal, that they will remove elements “money” out of search engines. That is, they do not want to have a website just because it dominates have more money to advertise, build links or pay for content . It was quite a difficult time, but Google is doing a lot to keep a balance as possible. Especially for the newcomer.
“Guest blogging is the sort of thing có bạn thinking about doing nên in Moderation.”
“Okay, I’m calling it: if you’re using blogging as a way to guest links gain in 2014, you shouldnt có stop.”
The two cited above have related to each other. All talk about the abuse Guest Posting of link building strategies. Quote No. 3 says that Google has sought to punish those sites overuse problems. Quote No. 4 has confirmed the collapse of the abuse of guest posting. It was cited in a famous article by Matt. An article greatly affect the SEO world, no less than the change in the Google algorithm.
“You shouldnt always have a well-rounded portfolio of Ways to get leads.”
Diversification of sources cum traffic always a right way. That made the Blackhat became a joke. As they always Google sanctioning of violations. It is like the way that you do not put all your eggs in one basket. From there you can overcome the penalties provided by the strategy. And you can build a high quality website.
“We’re not going to update PageRank rất throughout the rest of the year.”
This is quoted in a speech by Matt Cutts in October 2013. But come December, Google suddenly publicly update. He was criticized for this statement. But then two years in a row when his statement completely true. Because of this 2 years without a PageRank update, and apparently never made public any more updates.
If you are paying to get links from the domain PageRank, it should stop. Because it will not bring any benefit, only costly for your budget key.
“I would not worry about going ahead and Disavowing links if you do not have even level a Webmaster console in your message.”
“If there’s any site you do not want to be associated with, you can just do a disavow.”
“Sometimes Disavow là người có think be all and end all, the panacea that’s going to cure all ills có.”
The above quotations are talking about stuff Matt Disavow (Deny). Matt had for it as a panacea dose for website has been sanctioned by violating rules during link building. Matt also said that it is the most powerful tool for Blackhat do from the beginning. He explained that there will not be a real punishment when using the tool. However, he also pointed out that there are too many people see it as medicine without seeing that it is also a step in the recovery process.
“We’re working on Becoming more transparent and giving more examples with [Reconsideration Request] messages as WE CAN.”
“Over time, We Are going to give more and more information in những [Webmaster Tools] messages”
The two cited above said that Google will provide more information to the Webmaster via Webmaster Tools messages. Matt also said the team is working more aggressively to make clear the violations. Since that would give many examples of the links in the messages they received. The webmaster will receive these messages to understand why they are being punished. It also is a way to remind Google that they are not caught up in mistakes in link building campaigns.
“If there is a link selling sites and chúng get caught for selling links, and just happen to be chúng linking to you, the value of that link was nếu là site, it just goes away.”
Quote on still talk about the link. Matt said that when you buy from a website that offers links that the website was discovered by Google. Then you will not get any benefit from those links. Because when a website was found to act PageRank selling links is reduced and lost “trust” of Google. However, Matt also said the meager benefits that you have achieved before other sites are detected and will not be considered.
“Mobile is Important, and most coal Faster People coming in this room realize.”
“U.S. Nearly mobile Internet traffic doubled this year (2013). A good 2014 resolution? Get ready for mobile! “
From 2013 Matt gave affirmation importance of Mobile for SEO . Testament to this, only a year later in 2014 Google has implemented mobile-friendliness as a factor in search ranking. So far, this factor is increasingly taken seriously. With the strong growth of digital devices, the smartphone has become online by popular than ever. Matt said that if you’re not ready for this you will lose a lot.
“In the long term, having good social signals is a reflection of being an authority; a reflection of the sort of person có người muốn listen to. “
This quotation, Matt said that the Social crucial signal in ranking. But, more importantly, he wants to talk about is the reflection of the search results signal through Social. Google does not really too concerned about the number of followers or number that you like. But through which they seek high-value account an easier way. And of course that is the acc provide valuable information. We will have a rightful place in the league.
“Make your links from blog comments genuine.”
This quotation is Matt comes to spam links in the comments on the blog or website. He advised that should never do that because it does not work, do not bring you a little benefit. Because they want to do this, you first have to find a site that allows comments. Then you have to make sure that the website allows you to send links in the comments. When you post links in comments, please make sure it passed the spam filter and run the sites. Through all of this you also have to ensure that these links are nofollow still. Matt said that this is a process that is a waste of time, not to be effective.
“Make your assumptions explicit and question added.”
This is like the advice of Matt’s life. But it applies in particularly good SEO. By deploying an SEO plan you can be put into a certain path. Your assumptions made based on evidence or the data is outdated. Or the arguments you make are not consistent with reality. There will always be a reason to “take a step back” and redefine the assumptions you make in order to implement the plan. And to make sure that the assumptions that have a factual basis to convince. Know where you are in the process of looking back to discover something new breakthrough.
“If you make something ích, some weird or bad things happen along with the good Will.”
In business there is always the risk, or in other words the business with certain vicissitudes. Matt said that you can not make a better product on the Internet or over. And you can not do everything soared in overnight. There will be ups and downs in your business process. However, there will be surprises, miracles will happen. So, always open to surprises and better prepared for the unexpected worst.
“Think about what a user is going to type.”
In the context of optimization of the Google staff, Matt gave speeches. Quote on the main point he stressed in his speech. It also applied a very effective way for website. Matt advises that Think about your typical customer, think about what they want to get Internet access. Put yourself in the customer’s position, think about what they would type on the keyboard. From which to build sound business strategies to meet the needs of customers.
“A lot of People get caught up in description, meta keywords, thinking about all kinds of things những, but do not just think about the head, think about the body vì body matters as well.”
This is a warning that Matt made at a press conference. By having too many marketers are caught up in the technology aspect of SEO as the general description, keyword density, … But they do not realize that they can improve site rank better just by creating a lot of quality content.
“There are different Ways to Assess bạn could try the quality of content.”
Quote on talking about Google’s view of their evaluation of the quality of content on a website. When a content index, Google will look at it in many different aspects. When it separated itself, it is how? When it is combined with the remaining part of the content on your website it will be like? Compared with similar content on other websites, including your competitors. They even look at the historical aspects of the content. Google will aggregate to evaluate every aspect of your content.
“Rather coal scrolling down the page past a slew of ads, users want to see content right away.”
Matt is reminding us about customer psychology when accessing the website. Placing ads at the top caused a lot of offensive to customers. Instead why not put them in the middle part of the content? Thereby Matt also wanted to remind us of the harmful effects of the abuse put banner ads on websites. The consequences will be very serious when customers leave the site when faced with annoying banner ads.
“In principle, there’s nothing wrong with the concept of an infographic. Concerns What types of things me là người có are doing with added. They get far off topic, or the fact checking is really poor. The infographic lẽ neat, but if it’s based on the information giản is wrong, then it’s misleading People. “
Matt’s quote was not just talking about infographics forms of marketing, but it also applies to any other form of marketing. Infographics have enormous strength and Matt also enjoys this form of marketing. However, like any other form they are carried out incorrectly, or abused its upward share counterproductive.
“If you have an outstanding product, world class content, or something else sets you apart có, then you can step back and start thinking about How to promote it.”
Matt advised us to promote our strengths on which to obtain certain advantages before competitors. Fully exploit their own strengths, leverage it to create quality content that you can.
Quote this as a reminder of Matt for SEOer. Do not be satisfied with what has been achieved in the present. Always put yourself in a lower position to continue to improve and do better. Your website may have achieved certain results, but do not rush to satisfy the SEO world because no quiet as you think.
“It does not hurt you if you use a 301.”
301 redirect is a very popular method to make our website more user-friendly to the search engines and help users navigate. As a method of redirecting URL, when users visit Urla will be transferred to URLb. Matt confirmed 301 redirect is not dangerous to SEO, but also to avoid abuse. If there was also fined fined by the overuse and not related to the operation of the 301.
“We want người doing white hat search engine optimization (search engine optimization or thậm no at all) to be free to focus on creating in amazing, compelling web sites.”
This quotation Matt mean a healthy community. Google’s position is not to create a level playing field in which there is a certain path. They want even those who have no idea about SEO can succeed only with the hobby, passion and high-quality content.
“Will only get harder SEO!”
technology development, life goes on, new tricks to be found and applied in order to overtake Google SEO. The battle between the black hats and Google will continue as an arms race and becoming increasingly fierce. So, SEO will become increasingly more difficult.
“We’re making smarter and smarter Google. We’re going to keep trying to figure out how to add more value for users and for Searchers. “
In this quote, Matt confirmed to everybody Google will become more complete. Also means that SEOers must also do our utmost to complete the acumen to the new changes. To be able to offer our customers the best value they need.
search engine optimization is seen as the way marketing online most effective. If your website appears on Google and all the other search engines, you will own a massive traffic for free from the internet – from which you can is a large customer base and increase sales.
users search to search for products usually by their potential customers really need, so if your website does not appear on the search engine, you have missed the best customers, as well as a major source of revenue miss.
That is why many businesses focus on search engine optimization – this is a beneficial investment and long-term impact of a enterprise. The pay-per-click advertising (Google Adv, Facebook Adv …) will only last while you afford to maintain such ads on the search engines, whereas search engine optimization will help your product exists just your website is still active.
SEO is also regarded as a sector in the marketing, communications and advertising, is a marketing careers or for those who do the work to optimize the search device, a method of making up to our advantage.
Through SEO, the administrator can take their website to the top of the SERP (search engine result page – search results pages) with relevant keywords to increase visits and competitiveness with rivals.
SEO is a separate work, a very independent but sometimes is one of the advertising campaign of the administration. If awareness of the importance of SEO, the administrator will reap success, earn huge customer base from the search engines.
The term SEO can also be used to refer to those who do the work search engine optimization, is the advice given optimization projects for clients’ Web sites.
Currently, SEO jobs in Vietnam are increasingly popular, it is regarded as a money-making enterprise, a work full of mind or a creative field of art unique!
For the business enterprise on the Internet, the fight for top position in the rankings of the search engines is extremely important.
Most Internet users use search engines daily and can only look at the first page of search results. So if a customer is looking for your site, and you happen to be listed on the second page of search results, there will be less likely customers visit your page.
Google decides the order of search results look like?
Google uses over 200 criteria to determine the order of search results and the exact algorithm is a secret – the same thing happened to the search engines of Yahoo and Microsoft.
However, these standards are split between on-page factors such as the actual text and content and other factors outside of the site including the number of external links to the site called Backlink .
How to get your website to the search engines keep an eye on?
Google publicize their SEO guidelines. First, make sure that your website is search engine known, this means that there is a “spiders” crawl over your site content and data stored in the database of Google.
Since then, the optimization depends on a combination of editorial and technical. Basically, the content, especially the title should describe the contents and use the keywords that customers often use. This demonstrates the importance of Post Standard SEO
Some sites may try to “trick” Google, or by downloading the site with too many irrelevant keywords, or through intermediary sites have links that have no content all.
There have to pay to be ranked higher in the search results pages?
You can pay for the donor site (sponsor link), but it is a costly way to get customers, especially if you have a lot of customers visiting. SEO focuses on the impact the search results list with a ranking system SEPRs.
You can pay for a SEO experts to advise her how to increase your rankings, but you can not directly pay Google to appear in higher rankings .
An important part of SEO is to identify keywords and repeat them in the title, the first paragraph and in the web page address. The link to the other post from the home page are also effective. Because the home is often the search engine more widely known.
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Facebook increasingly update the appropriate features and more user friendly. Top 3 updating Facebook 2017 under his belt will certainly be useful for many business kinhh. And help in retaining facebook users to stay longer.
Facebook Audience Network delivers ads to more than one billion people
Since its launch in October 2014. Facebook Audience Network helped advertisers reach users outside facebook: mobile apps, mobile websites and videos with the most efficient price.
According to Facebook, the advertisers participating in Audience Network can increase on average by 16% compared to the way they advertise on Facebook and Instagram.
If you do not use Audience Network ads to reach your customers. Why not try it right now. On average, advertisers have seen a 12% increase in the rate of conversion to the campaign website. And a 17% increase in the campaign settings for mobile applications while expanding its advertising with Facebook Audience Network.
How to advertise Facebook Audience Network: You need to set by customizing the selection of advertising positions your Facebook.
Facebook is testing run ads in video
As reported by Recode, updating Facebook 2017 will start showing ads within video and pay for the publisher. The InVideo ad format means advertising will be inserted into the video after people have watched the video for at least 20 seconds. Unlike other video platforms, Facebook does not allow more advertising on the video when it is published. The video contains ads must also be at least 90 seconds.
In 2016, Facebook users have danh100 million hours every day to watch the video. Advertising in video means you can lose money advertising within video content unbranded related to your target audience.
Reach more potential buyers than with dynamic ad
Target is one of the best ways to reach interested buyers to your Facebook campaigns. You can find the right person at the right time for their products.
Facebook has many options specifically targeted to people interested in your services. When using Facebook mobile advertising, advertisers are now able to reach people who are highly likely interested in a particular product.
According to Facebook: “Now, if someone watches a lot of furniture on your website, Facebook can conclude that this person is interested in buying furniture, and they can be a good candidate to dynamic ad serving for furniture. ”
How advertising activity update:
To start, you need to download the product catalog to Facebook. Product portfolio is a file that contains a list of all the products you want to promote. Next, more pixels on your site Facebook to track the products that people see, in addition to their cart and purchase. We will compare the products that they interact with the product in your product catalog to show them appropriate ads.
Finally, create dynamic ads in the Power Editor, where you will set up how you want your ad to display information in their product portfolio.